Organizational Behavior

The Concept of Strategy

2020-ORBE-The_Concept_of_Strategy.pdf

Lecture

  • definitions of strategy
  • the need for a strategy
  • from corporate planning to strategic management
  • documents with strategy
  • the basic framework for strategy analysis 
  • corporate and business strategy
  • strategic fit
  • types of strategies
  • basic strategy analysis

Seminar

  • get to know each other
  • say a few words
    • about yourselves
    • why did you register this course
    • what are you interested in
  • choose group assignments

Reading

  • Textbook: pp. 1–17.
  • Grant, R. (2014). Contemporary strategy analysis: pp. 3–28.

Further reading

Čavojová, V., Šrol, J., & Adamus, M. (2018). My point is valid, yours is not: myside bias in reasoning about abortion. Journal of Cognitive Psychology, 30(7), 656-669.
Laughlin, P. R., & Hollingshead, A. B. (1995). A theory of collective induction. Organizational behavior and human decision processes, 61(1), 94-107.
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion (pp. 1-24). Springer, New York, NY.
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