Tourism for the 21st Century
with ROGERBROOKS
Switzerland Vacation Day
Time to get real:
Creating authentic destinations & experiences
presented by Roger Brooks
For the handout:
bit.ly/VacationDay19
(case sensitive)
7Fastest growing trends and
what to do with each one.
Visitors love “Top 5” and
“Best of” activities
TREND
1
Visitors want more than lists:
• Things to do
• Places to eat
• Places to stay
Visitors want help: They want your advice
W H A T T O D O
The Top 3 “Must Do” Activities in Interlaken
The Top Top 5 day hikes in Montreaux
The Top 7 eateries in Davos
The Top 5 historical attractions in Basel
The Top 3 most romantic restaurants in Lausanne
The Top 5 family activities in Zurich
Don’t do more than seven!
And if you liked those,
here are the next three…
Visitors love “hidden gems”
ultra-local
TREND
2
W H A T T O D O
Places only the locals would know about
Lake Blausee
Arrive a visitor, leave a local
Local specialty shops
Provide specifics: Zopf
Promote a great shop owner
Learning something is key
TREND
3
The Landesmuseum in Zurich is amazing!
W H A T T O D O
What makes Swiss products better?
Cheese | Chocolate | Watches | Banking
Switzerland should be the eco-tourism capital of the world!
Wellness now goes beyond spas
TREND
4
W H A T T O D O
1. Swiss eat real food
2. Dining is a social gathering with mindfulness at its center
3. The markets aren’t open 24 hours a day & are closed on Sundays.
4. Fast food restaurants are not on every corner
5. They walk…everywhere
6. Swiss people don’t snack. Ever.
7. Drinks are part of every meal. And we’re not talking about water.
8. Sporting events are focused on the sport, not food.
9. Gyms don’t open until after 8:00 am. The Swiss get plenty of sleep.
What does the Swiss diet include?
Last-minute bookings are increasing
TREND
5
The big attractions/transportation we book in advance:
Flights | Accommodations | Major attractions
All of the “complementary activities” we book at the last minute
Weekend and three & four-day trips are increasingly popular
“let’s go to Lucerne this weekend!”
W H A T T O D O
Provide on your websites:
“Last minute travel ideas & itineraries”
Make sure you have offers that can easily be booked
on-site AND easily on-line
One of our favorite things about Switzerland:
The Swiss Travel Pass is great
for not having to plan all of your activities in advance.
It’s easy! Fun! Relaxed!
Instagram:
Travel’s #1 social media site
TREND
6
Photography really is worth a thousand words
W H A T T O D O
Include details:
-The season the photo
was taken
-Where this is
-And more about it
For this and many other videos,
join us at
DestinationDevelopment.org
It’s free!
Online marketing priority #1
TREND
7
W H A T T O D O
Allocate your marketing dollars
for the greatest return on your investment
The Internet is where you’ll make
90% of your sales
Digital
Advertising
Public relations
Printed materials
Trade shows, other
Your tourism francs at work
60%
10%
20%
10%
5%
Drive people to your website
Including social media
81% usage once we arrive
T H A N K Y O U
www.DestinationDevelopment.org
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Danke schön! Merci beaucoup!