A picture containing map Description automatically generated Nigeria Intercultural Communication Jessica Amiesimaka Content •Introduction •Culture •SWOT •Business tips & things to know •Discussion and questions A picture containing person, outdoor, child, little Description automatically generated A person smiling for the camera Description automatically generated with low confidence Introduction •Nigeria - West Africa •Land size – 923,768 km2 •Capital – Abuja; Economic capital - Lagos •Population – 206.14million •Over 250 ethnic groups (Hausa and Fulani 29%, Yoruba 21%, Igbo (Ibo) 18%, Ijaw 10%, Kanuri 4%, Ibibio 3.5%, Tiv 2.5%) •Languages: Official – English; Major native – Ibo, Yoruba and Hausa; over 500 estimated •Religions: Muslim 50%, Christian 40%, indigenous beliefs 10% •Resources – Oil (12th largest producer), natural gas, tin, iron ore, coal, limestone, niobium, lead, zinc and arable land •Currency: Naira; 1 USD ≈ 410 NGN A person and person posing for a picture Description automatically generated with medium confidence Map Description automatically generated -Nigeria is about 12 times the land size of Czech Republic -Nigeria is about 20 times the population of Czechia Culture •Nigerian society portrays hierarchy especially in terms of power relations. •Rooted in a collectivist culture. •Masculinity - competition, quality, equity and continuous improvements. •Short-term focus: Quick results and timely returns •Highly indulgent society Nigerian society is strongly hierarchical in terms of power relations. It is a necessity that a clear hierarchy is established where every employee is aware of this structure so that he or she may contribute to it constructively. In a certain sense, a benevolent autocrat is the preferred leadership style, and those willing to embrace this culture should experience success. Collectivism versus individuality: Nigerian society is strongly rooted in a collectivist culture. Although this doesn’t rule out individuality, a collective effort allows for communal ownership of resources and effort. In this atmosphere, trust becomes very important. Decisive action: Nigerian culture could perhaps be described as ‘masculine’ in the sense that emphasis is placed on action and dealing with challenges directly and quickly. There is a stress placed on competition, quality, equity and continuous improvements. Managers should be assertive and decisive because things are sorted out by fighting them out. Short-term focus: Many Nigerian businesses are focused on achieving results quickly rather than adopting a long-term strategy. In short, people love to see results timeously and know that their monetary investment is being fruitful. https://www.howwemadeitinafrica.com/nigerian-business-culture-and-incentives-an-inside-perspective/ 47005/ Inadequate power supply, neglected transport (road, rail, sea/river) networks, inadequate security set up and other related Things to know Dollar with solid fill Spinning Plates with solid fill Watch with solid fill Family with two children with solid fill Flag with solid fill •National pride vs tribal pride •Family & friends •Trust – no social welfare •Religion •Respect: Age and position •Time: lateness is understood •Cash transactions & e-commerce •Short-term gains •Hard work + knowledge = success • Time Cash transactions E-commerce/fintech National pride Short-term gains Family Religion Hard work, knowledge, success Recognition and attention Respect – Age and position, bow Small talk – family, health Greetings – handshakes (women extend hands first, Muslims may not shake hands) Use titles – Until invited to use others Business tips •Greetings – handshakes (women extend hands first, Muslims may not shake hands) •Use the right hand •Small talk – family, health, personal life •Use titles – Until invited to use others •Business cards are acceptable – include role and title •Gifts are appreciated •Offered to parents but provided for the children •From men to women requires diplomacy •Meetings – long discussions, involved negotiations, “beating about the bush” •Business dressing - formal (sometimes semi-formal) •Communication •Proverbs •Humour •Loud tones - passion, excitement •Body language is important •Bottleneck bureaucracy • •“What an old man sees while lying down, a young man can never see even when he climbs up in a tree.” • •“The bird that remembers its flockmates, never missed the way” •“Courage is the father of success.” • • Credit card with solid fill Present with solid fill Boardroom with solid fill Hands holding each other Thank you Badge Question Mark with solid fill Thought bubble outline Several hands raised and ready to answer a question Different colored question marks •Questions and Discussion References •https://www.commisceo-global.com/resources/country-guides/nigeria-guide •https://www.worldatlas.com/maps/nigeria •https://databank.worldbank.org/views/reports/reportwidget.aspx?Report_Name=CountryProfile&Id=b450f d57&tbar=y&dd=y&inf=n&zm=n&country=NGA •https://worldpopulationreview.com/country-rankings/oil-production-by-country •https://www.opec.org/opec_web/en/about_us/167.htm •https://www.cbn.gov.ng/rates/exchratebycurrency.asp •https://www.hofstede-insights.com/country-comparison/czech-republic,nigeria/ •https://www.howwemadeitinafrica.com/nigerian-business-culture-and-incentives-an-inside-perspective /47005/ •