Final Presentation
Consultancy project:
By Jakub Čech & Andrej Šišolák

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J. Cech & A. Sisolak
Lecturers Expectations for external analysis
•Consultancy Project | Reflections – module 1
Potential calculation from each perspective
Potential of the company from Market, Competitors and Customers perspective. Proper calculation to
be presented. What have you considered, why and how you calculated the relevant potential. Three
levels of potential
Relevant potential assesment
Which number have you decided to perceive as a relevant potential and why?
Qualitative part
Informations which you have investigated. What do you see as relevant from qualitative point of
view and why?

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J. Cech & A. Sisolak
Lecturers Expectations for internal analysis
•Consultancy Project | Reflections – module 1
Market position and product / service portfolio
You should be able to present the market share of your company in specific segments. You show the
profitability of each segment. You should be able to to show the trends in every segment. You know
the portfoilo of the company and have the comparison with competitors and customer needs
Organizational setup and financial statements
You understand how is the company organized and know all the relevant organizational informations.
You know how the organization fits to the market. You have ready the financial statements
SWOT Analysis
Out of all prepared analysis you should be able to evaluate the SWOT. Important part of the SWOT
are answers to SO WHAT questions
Síťový diagram obrys Vzestupný trend obrys Přiblížit obrys

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J. Cech & A. Sisolak
Lecturers Expectations for evaluation
•Consultancy Project | Reflections – module 3
Segmentation
You should have defined 4 - 6 segments of your company business based on product, regional or other
differentiating criterias. Describe the criteria you used to define the segments
KPI evaluation
You have evaluated all the KPIs. Segment growth, segment profitability, segment potential, company
market share in the segment, company product portfolio, profitability and market reach.
Segment comparison
You have used a tool of your choice (BCG matrix or GE McKinsey model) to compare the segments.
Prepare the conclusions from the comparison
Deska s klipem, odškrtnuté obrys Ganttův diagram obrys Tabulka obrys

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J. Cech & A. Sisolak
Lecturers Expectations for Strategy
•Consultancy Project | Reflections – module 3
Segment selection
Out of your evaluation choose one segment which you want to focus on. Explain why have you choosed
this segment.
Vision
Set your long term vision for the chosen segmant. Target, content and most importantly KPI´s to
measure.
Set the final strategy
Prepare your own value proposition for the selected segment. Describe the value chain of your
company. Sales, Marketing, Products and Services are the minimum. Prepare the basic organization.
Prepare the particular steps, process goals into a diagram to show when this steps will happen
Deska s klipem, odškrtnuté obrys Ganttův diagram obrys Tabulka obrys

Ending slide
Consultancy project:
By Jakub Čech & Andrej Šišolák

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J. Cech & A. Sisolak
Last Slide
•Consultancy Project
Market Penetration
Innovation
Operational Efficiency
Acquisitions
Values
6-8%
annual growth
25%
of sales with new
products
0.5%
pts non-material cost improvement
as % of net sales
15-18%
EBIT margin
Until 2020: <15%
>10%
Operating free cash
flow per year as % of net sales
>25%
ROCE by 2023
SUSTAINABILITY
12% CO2 emission reduction per ton sold

Questions
Consultancy project:
By Jakub Čech & Andrej Šišolák

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Thank You
For Your Watching
Jakub & Andrej