Corporate Social Responsibility

1. Corporate Social Responsibility (CSR) - basic concepts and historical development. Responsibility - meaning of the term and types of responsibility relevant to CSR management


Corporate Social Responsibility CSR 1st lecture
PDF ke stažení

Materials to read - if you are interested in:

https://is.muni.cz/auth/el/econ/podzim2023/MPH_COSR/um/1_corporate_social_responsibility_csr_-_basic_concepts_and_historical_developmen/materials_to_read_-_if_interested/


SPOF - 1st seminar

1st "warm-up":

a) form teams (2-5 people...you can work individually)

b) during about 10 minutes, discuss what all CSR can be/contain/cover - write ideas on paper for visualization....to the "content" of the SPOF, think about the reasons, i.e. why it should be "covered" in the framework of the SPOF (you can write this on paper too in a few words)....in addition to writing, you can also draw...just the form of capturing the ideas is arbitrary.....the papers will be distributed around the room and after the second part your views will be briefly discussed


2. listen carefully to Professor Craig Smith of INSEAD on the issue of responsibility, moral agents and the firm as a moral agent, i.e. individual and collective responsibility: https://www.youtube.com/watch?v=LW2UwWGTVnE Where does corporate culpability come from, the decision-maker or the organisation?


For those who read fast and like to read, an interesting article is here: https://link.springer.com/content/pdf/10.1023/A:1006020214228.pdf Moore, G. (1999). Corporate moral agency: Review and implications. Journal of Business Ethics, 21, 329-343.

Try to answer - write on paper - the following questions:

Which ideas stood out to you in the interview? What do you consider important from what was said in the interview? So what about the responsibility of the company vs. the responsibility of the individual within it?

A short discussion on the answers.


Break (5-10 minutes - by appointment)


3. choose one of these 2 businesses:

https://www.kubicekballoons.cz/

or

https://www.beghelli.it/cs-cz

and "dive into the search for information about your chosen company - the result should be insight:

a) what the company does

b) what kind of environment it operates in

c) what its social responsibility might be

(this is the beginning of creating an Action Plan for the selected company).


Again, work as a team, write, draw, printscreen, edit and put together (MAY BE ON PAPER, BUT ALSO IN A DOCUMENT ON A NOTEBOOK, PHONE...) information and possibly data for the Action Plan. We will not be presenting this part at Seminar 1...you need to keep what you have found and put together for next time (the whole semester and for the whole Action Plan).