Tutor: Ahad ZareRavasan

The lecture session will present some primary adoption theories used in academic research.

Topics:

- Theory of Reasoned Action

- Theory of Planned Behavior

- Technology Acceptance Model

- Unified Theory of Acceptance and Use of Technology

Mandatory Study Material

The following short videos help you understand the basic concepts of the theories covered in the lecture session.

Optional Study Material

The following papers each describe and use one of the above-mentioned theories. You can use them to advance your knowledge of the theories, their constructs, and how to use them.

Lee. The adoption of virtual reality devices The technology acceptance model integrating enjoyment social interaction and strength of the social ties. Telematics and Informatics.2019

Amoako. An extension of the technology acceptance model in an ERP implementation environment. Information and Management.2004

Douot. Applying the technology acceptance model in a three countries study of smartwatch adoption. Journal of High Technology Management Research. 2019

Tamilmani. The extended Unified Theory of Acceptance and Use of Technology UTAUT2 A systematic literature review and theory evaluation. International Journal of Information Management. 2021

Venkatesh. User acceptance of information technology Toward a unified view. MIS Quarterly. 2003cial psychology Bulletin. 1992

Madden. A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action. Personality and social psychology Bulletin. 1992

Lecture Presentation File