Digital Marketing - BKH_DIMA
Studijní literatura a zdroje
Povinná literature:
STOKES, Rob. eMarketing: The essential guide to marketing in a digital world. Independent, 2013. ISBN 978-0-620-56515-8
Doporučená literatura:
Chaffey, D., Edmundson-Bird, D., & Hemphill, T. (2019). Digital business and e-commerce management. Pearson UK.