The main conclusions of this chapter are summarized in Table down below. Born globals represent a relatively new research field in international marketing.

Born globals share some fundamental similarities: they possess unique assets, focus on narrow global market segments, are strongly customer-oriented, and the entrepreneur’s vision and competencies are of crucial importance. In the end, for these firms, being global does not seem to be an option but a necessity. They are pushed into globalization by global customers and too small national/regional market segments. They can sustain their immediate global reach thanks to entrepreneurial vision and competencies, and a deep awareness and knowledge of their competitive advantage in foreign markets.