Group Assignment  (Culture video/e-poster) OBDO Obchodní dovednosti a vyjednávání

(5-minute video and a two-page poster on Business Culture in Europe)

This assignment will focus on cross-cultural management in Europe. You will work in the same groups
of č-ř students. You will choose one European country and create a short video and a two-page
poster summarising what businesspeople should know about cultural nuances of that country.

Detailed instructions on content:

Examples of elements of culture you might cover: issues related to greetings and meetings, language
issues, communication and negotiation styles, business etiquette, sub-national differences in
culture, material elements of culture such as dress and food, non-verbal communication, aspects of
culture along dimensions such as collectivism etc.

You should view these videos and posters as “guides” for foreign businesspeople doing business in
Europe, helping to develop a deeper knowledge of local cultures (to counter cultural stereotypes).
Try to sum up salient cultural features of the selected European country and implications for
cross-cultural communication, negotiation and management.

Length of video: 5 minutes (submitted as a youtube link, max. 5 minutes 15 seconds)

Size of poster: two A4 pages (submitted in a pdf format, with your names in the footer). Minimum
font size 10. Sub-headings and title can/should be in a larger font.

Selection of countries: you can select any European country other than Germany

Examples of videos: see https://www.facebook.com/businesscultureineurope and/or:

Student video on Luxembourg: https://www.youtube.com/watch?v=e2Pw70MtDkw

On Germany: https://www.youtube.com/watch?v=mxHK41T2Msc&feature=youtu.be

Student video on Denmark: https://www.youtube.com/watch?v=n7Z_0Os-wLU

NZTE’s video on business culture in Singapore: https://youtu.be/0h3DnnDfHg0

Due date: 6 October 9:00

How to submit: video links to be submitted to our teaching assistant Iftekhar Rahman at
(mohammad.iftekhar.rahman@auckland.ac.nz) and me (Igor Ingšt, 6708@muni.cz) please indicate names
of all team members in the email). Title the email as “IB 307 Business Culture in Europe assignment
– CZECH REPUBLIC”. Posters to be submitted to my email (6708@muni.cz) - one team member submits for
the whole team.

Marking Rubric

Video

-Content (60%) – detail, relevance and originality of the provided information

-Audio-visual impact (40%) – quality of narration and visual/dynamic elements

Poster

-Content (80%) – depth of research and business value of the provided information

-Visual impact (20%) – clarity, structure and balance of visual elements and text

List of European countries (countries in bold qualify for a prize for the best video)

Albania

                      Azerbaijan

Andorra

                      Liechtenstein

Armenia

                      Lithuania

Austria

                      Luxembourg

Belarus

                      Malta

Belgium

                      Monaco

Bosnia and Hercegovina

                      Montenegro

Bulgaria

                      Netherlands

Croatia

                      North Macedonia

Cyprus

                      Norway

Czech Republic

                      Poland

Denmark

                      Portugal

Estonia

                      Romania

Finland

                      San Marino

France

                      Serbia

Georgia

                      Slovakia

Greece

                      Slovenia

Hungary

                      Spain

Iceland

                      Sweden

Ireland

                      Switzerland

Italy

                      Turkey (Türkiye)

Kosovo

                      Ukraine

Latvia

                      Vatican City

*Some countries from the Caucasus region and the Middle East were added to the list as they are
adjacent to Europe.

Note on the videos: try to make this look like a professional video that business people would want
to watch and find it valuable as a guide to understanding a country’s culture. You can submit
videos with a visibility that is “unlisted” or “public”. It is up to you whether you will include
faces, pictures, slides or other visual elements in the videos.

Partnership with New Zealand: A similar project was assigned to students of our New Zealand
partner, the University of Auckland, in a course on “Business Culture in Europe”. We want to share
perspectives between Europe and New Zealand.

Facebook page for voting: https://www.facebook.com/businesscultureineurope      Each team member
should “like” at least one video from other group by 15 October.

Best videos competition: Students from both New Zealand and Czech Republic will vote on the videos,
and based on their voting and expert judgement by the instructors (and a business practitioner),
best videos from each/all countries/courses will be selected and may be shared publicly, for
example on the Europe Institute’s website and facebook page and other channels, eg the New Zealand
Europe Business Council, NZTE.

Prizes: The team with the best overall video will receive NZ$200 (likely in e-gift cards—TBC). The
winner will be decided by the two instructors from NZ/Czech Republic and Frank Olsson, the
President of the New Zealand Europe Business Council.