The future
of health
and beauty
OUR
VISIONIn personalized, inspiring and simple form we
always offer a wide range of products for the
customer's health and beauty.
Thanks to the mobile application, we can offer all
the benefits wherever the customer meets us.
We are able to deliver the customer's product in
European capitals within 2 hours of ordering.
1,2
1
25
25
150
17
24
83
B € revenue
B visits
M Orders
M customers
M product sold
M sent samples
engaging beauty stores
% NPS
TURNOVER
We reached incredible turnover
and we are still growing by 32% year-on-year!
2019
€383 mil.
2020
€545 mil.
2021
€734 mil.
2022
€926 mil.
2023
€1,187 mil.
2024
€1,453
2025
€1,811
2026
€2,238
FRAGRANCE FINDER
To recommend fragrance
which will be liked and
become a fragrance expert.
SHADE FINDER
To help with the selection.
LIVE STREAMS/ MASTERCLASSES
To inspire, educate and help customer. Live
streams help to build new channels for selling.
PERSONALIZATION
To offer customer a personalized experience
GET THE LOOK
TUTORIALS &
MICROSITES/
VIDEOS /CHAT-BOT
To become a beauty expert who is
able to explain the customers how
to use beauty products properly
RATINGS & REVIEWS
To help the consumer with product
selection by extension of product
experiences from other customers.
VIRTUAL TRY ON
To inspire and help customers with online
purchase of makeup, hair, nail skin products
SHOPPING
EXPERIENCE
ENHANCE
CREDIBILITY
DEEPER
CONNECTION
LOYALTY
CUSTOMER
EXCITEMENT
INCREASING
CR
INDIVIDUALITY
FOCUS ON INCREASING!!
LUXURY EXPERIENCE & INNOVATIONS
48%
14%
13%
12%
5%
6% 2%
Perfumes Skin Hair Makeup Others Body Men
NOTINO
CATEGORY SHARE
61%
20,2%
15,4%
3,3%
Selective Luxury Niche Mass Market
FRAGRANCE
MARKET TYPE SHARE
Thank you!
Notino team
COMPANY PROFILE
All Data 2023
2004
2016
2017
2023
Our company was established as parfums.cz
Notino's biggest expansion in one
year
Belgium, Croatia, Denmark, Finland,
France, Italy, Netherlands, Sweden and
Greece
Notino expanded
globally across Europe
27 markets
24 million customers
2 700 brands
2 123 432 followers on IG and FB
IG engagement 0,14%, FB 0,19%
Parfums.cz was rebranded as Notino,
focusing on fragrance and beauty
OUR JOURNEY
16 %
14 %
9 %
8 %
7 %5 %
5 %
4 %
4 %
4 %
4 %
3 %
3 %
3 %
2 %
2 %
10 % Poland
Czech Republic
Italy
Romania
Germany
Slovakia
France
Hungary
Austria
United Kingdom
Ukraine
Bulgaria
Croatia
Switzerland
Netherlands
Slovenia
Others
Poland
Czech Republic
Others
Italy
Romania
Germany
Slovakia
France
Hungary
Austria
United Kingdom
Ukraine
Bulgaria
Croatia
Switzerland
Netherlands
Slovenia
0 50000000 100000000 150000000 200000000
184 mil.
162 mil.
113 mil.
102 mil.
89 mil.
80 mil.
59 mil.
54 mil.
51 mil.
47 mil.
46 mil.
44 mil.
39 mil.
36 mil.
34 mil.
27 mil.
20 mil.
1 187 000 000 €
TURNOVER BY
COUNTRY
2023
EXPANSION
DISTRIBUTION CENTERS
CZECH REPUBLIC
Main warehouse and second warehouse
ROMANIA
Distribution started in Septermer 2020
ITALY
Distribution started in May 2023
POLAND
New logistics warehouse opening in mid-2024
28,000 sqm warehouse in Lódź
POWER TO DELIVER
400M €  average stock value
270k + orders processed daily during the 2023 peak
season
FUN FACTS
BEST SELLERS OF 2023
Calvin Klein Eternity
The Ordinary Niacinamide 10% + Zinc 1%
NOTINO‘S ORIGIN
Our name Notino doesn’t really mean
anything.
It is a neutral name in all languages across
the world.
DIVERSE CATALOGUE
We offer over 100 000 beauty products
from more than 2 700 brands.
In 2023, our customers ordered over 150
million products.
4,95
products sold
every second
OUR CUSTOMERS
SHOPPING CART
46 % 14 % 12 % 11 % 10 % 5 % 2 %
Řada 1
Make every costumer´s life
easier and more interesting not
only in shopping.
OUR PROMISE
In 2023, we achieved 28 %
year-over-year growth in
turnover.
Over 24 million loyal
customers trust us with their
beauty needs.
Our NPS is 83%
CUSTOMER
LOYALTY
IMPRESSIVE
GROWTH
NOTINO PEOPLE
Logistics
Retail
IT
Customer Care
Commercial
Marketing
Human Resources
Web & Innovations
Finance
Data Office
Notino Partner
0 100 200 300 400 500 600 700 800 900
750
323
234
204
199
127
68
50
49
40
39
803
374
356
242
272
168
104
73
68
57
108
2023 2022
2 625
employees
25ENGAGING PLACES
OF BEAUTY
Our customers can have the ultimate beauty experience
in our stores. Thanks to the modern technologies,
innovative services and expert personnel to help you
choose the best products tailored to your needs, broad
range of fragrances, skin care, hair care and make-up, our
stores fulfil all your beauty fantasies.
Notino vision is to have up to 50
innovative & modern B&M stores
at strategic places across Europe.
BRICK
&
MORTAR
LOGISTICS
NOTINO
LOGISTICS IN
FIGURES
⁄ 27 countries
⁄ 2,500+ employees (off peak)
⁄ 120 000 SKU´s
⁄ 90 000 m2
(rented storage space)
⁄ 1 billion EUR turnover
⁄ 2,8 days average delivery time (including weekends and bank holidays)
⁄ 45 EUR AOV (average order value)
⁄ 4 pieces in one order
⁄ 5 distribution centers
The Largest
Notino
Warehouse
in Poland
28 500 m2
1 128 906
Box locations
in DC Brno
35
VNA trucks
SOME OF OUR
TECHNOLOGIES AND
AUTOMATION
Sorter
8 000
boxes per hour
Automated
Transfer of
Pallets
320 pallets/day
(two-shift
operation)
Automated
Packing lines