Sustainable
Tourism Policies
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Spain,
Source:
https://www.google.rs/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiJ88vYzaveAhVo_SoKHcSrCgwQjRx6BAgBEAU&url=https%3A%2F%2Fspanishtourisman
dpollution.weebly.com%2Fcorrelation.html&psig=AOvVaw3JD_ZH-b6wEF2X9vP63Le3&ust=1540900975645854, 29.10.2018
Tourism Impacts
SEDT, 2024/2025, assoc. prof. dr. Rangus
Tourism
Impacts
SEDT,2024/2025,assoc.prof.dr.Rangus
▪ Japan,
Source:
https://travelwirenews.com/japa
n-deals-with-tourism-pollution-
from-surges-in-visitors-
1128181/, 29.10.2018
SEDT, 2024/2025, assoc. prof. dr. Rangus
https://www.responsibletravel.com/copy/what-is-overtourism,
8.10.2018
Tourism impacts
SEDT, 2024/2025, assoc. prof. dr. Rangus
https://www.responsibletravel.com/copy/what-is-overtourism,
8.10.2018
Tourism impacts
SEDT, 2024/2025, assoc. prof. dr. Rangus
BORACAY ISLAND, PHILIPHINES,
Source: https://www.telegraph.co.uk/travel/destinations/asia/philippines/articles/boracay-closure-when-will-island-reopen/, 29.10.2018
Tourism Impacts
SEDT, 2024/2025, assoc. prof. dr. Rangus
‘Toilet Paper Trail’ in Nepal or the ‘Coca-Cola Trail’ in the Andes mountains in Peru,
Source: https://followgreenliving.com/tourism-pollution-incredible/, 29.10.2018
Tourism Impacts
SEDT, 2024/2025, assoc. prof. dr. Rangus
Anywhere,
Source: https://followgreenliving.com/tourism-pollution-incredible/, 29.10.2018
Tourism Impacts
Spain,
Source: https://www.dailymail.co.uk/news/article-2299774/Sun-sea-sangria-Shameful-scenes-streets-Spain-thousandsBritons-binge-drink-way-oblivion-Saloufest.html,
29.10.2018
SEDT, 2024/2025, assoc. prof. dr. Rangus
Tourism impacts
Spain,
Source: https://www.dailymail.co.uk/news/article-2299774/Sun-sea-sangria-Shameful-scenes-streets-Spain-thousandsBritons-binge-drink-way-oblivion-Saloufest.html,
29.10.2018
SEDT, 2024/2025, assoc. prof. dr. Rangus
Tourism impacts
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
https://data.footprintnetwork.org/#/
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
SEDT, 2024/2025, assoc. prof. dr. Rangus
SEDT,2024/2025,assoc.prof.dr.Rangus
SEDT,2024/2025,assoc.prof.dr.Rangus
WEF TTDI Report 2024
SEDT,2024/2025,assoc.prof.dr.Rangus
SEDT,2024/2025,assoc.prof.dr.Rangus
▪Destination as a
framework of
tourism policy
▪ Source: Goeldner in Brent Ritchie
2012, p. 10
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Slovenian Green
tourism policy
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
https://data.oecd.org/industry/tourism-gdp.htm#indicator-chart
Tourism policies and
programs
▪ Promotion of Tourism Development Act,
▪ The Recovery and Resilience Plan of Slovenian Tourism 2020-23,
▪ The Strategy for Slovenian Tourism 2022-28,
▪ Strategy for Digital Transformation of Slovenian Tourism 2022-26,
▪ also featured in the Slovenian Industrial Strategy 2030,
▪ Certification system and sustainable development tool: The Green Scheme of
Slovenian Tourism,
▪ Development incentives and other government instruments.
SEDT, 2024/2025, assoc. prof. dr. Rangus
The Green Sheme
of Slovenian
tourism
The case of The Green scheme of Slovenian tourism
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Slovenia is green.
Definition
Green tourism embraces ALL
ASPECTS OF SUSTAINABLE
TOURISM, based on
four basic principles (UNWTO):
environmental, social, economic and
climate (i.e. the “quadruple bottom line”
of sustainable tourism). Green tourism
minimises the environmental impact of
tourism and maximises its adaptation to
climate change.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
FACTS
▪ climate change is a new
challenge that poses more
threats to global tourism than
opportunities,
▪ regional, seasonal and
product redistribution of
tourist flows,
▪ consumer behaviour is
rapidly changing - tourists
increasingly seeking green,
responsible destinations,
▪ the need for green economy.
preservation of forests, water, the sea and other natural assets to the greatest possible
extent,
to inform participants in tourism about the importance of climate change and the impact
on tourism, and about changes in the market,
encouraging action in the area of adapting to and mitigating climate change,
active orientation of tourism towards the green economy,
providing information and incentives for the tourism economy to develop green models of
operation,
providing incentives for destinations to establish models of sustainable development
based on standard indicators, and
raising awareness among tourists to adopt more sustainable lifestyles and
environmentally friendly behavior of their own.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Slovenian Green Tourism Policy
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
59 Destinations
155 Accommodation providers
4 Natural Parks
9 Tourist Agencies
13 Attractiions
67 Restaurants
2 Beaches
The Green
Tourism Policy
• Begining in 2009 (but
first strategic decision in
2002),
• Sustainable development
of destinations,
• Applicants with
sustainability certificates,
• The Green promise of
tourism stakeholders,
• Local origin and high
quality experience,
• Unique character.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
The Green Scheme of Slovenian tourism is aiming at:
• rapidly introducing sustainable models of tourism (destination) management,
• providing assesment tool for sustainable tourism destinations and providers.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
How does GSST work?
▪ Certified by Slovenian national Tourism Board – STO,
▪ Run by accredited partner The Good Place:
▪ Development of the scheme,
▪ Providing for materials,
▪ Support (promoting, advising, consulting),
▪ Certification process and evaluation,
▪ Traininig,
▪ Updating the materials,
▪ Development of green policies, …
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
To obtain the
SLOVENIA
GREEN
DESTINATION
label, the
destinations
must follow
eleven steps:
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
1. appointment of a green coordinator,
2. setting up a green team,
3. increasing awareness,
4. signing a green policy,
5. carrying out surveys,
6. gathering information,
7. submitting reports and the application for an
assessment,
8. drafting an action plan for measures,
9. determining the local character and USP,
10. submitting an application for a field visit,
implementing measures and,
11. after three years, re-assessment, which are
evaluated using a point system from 1 to 10.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Green Sheme for destinations
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Step 6: Collecting the data
▪84 measures in 6 chapters:
▪ Destination management,
▪ Nature and landscape,
▪ Environment and climate,
▪ Culture and tradition,
▪ Social conditions,
▪ Operations of tourism businesses and communication;
▪ Measures are constantly developing;
▪ Online platform for monitoring.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
The assessment of a destination
▪Destinations and providers can join the
Slovenia Green Association:
▪ training,
▪ sharing good practices,
▪ filed trips,
▪ policy development,
▪ promoting activities…
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
1. Slovenia was declared the first Green Country in the World at the Global Green Destinations
Day in 2016.
2. Slovenia was named 5th in the top 10 countries to visit in 2022, according to world-leading
travel publisher Lonely Planet.
3. Slovenia has been named one of the 12 most sustainable destinations for 2022 by Conde
Nast Traveller magazine.
4. At the Global Green Destinations Days 2021, seven Slovenian destinations were included in
the Top 100 Destination Sustainability Stories list, Bohinj, Logarska dolina-Solčavsko, RoglaPohorje,
Ljubljana, Miren Kras, dolina Soče in Ajdovščina.
5. STB received bronze prize The Golden City Gate (ITB Berlin 2020) for the promotional film
Slovenia Green. The story green Slovenia in the eco tourism category.
6. At the Global Green Destinations Days 2020, nine Slovenian destinations were included in
the Top 100 Destination Sustainability Stories list.
7. The Italian magazine Weekend Premium Awards has awarded Slovenia the Green Europe
prize for the development and promotion of sustainable tourism in the Weekend Premium
Awards 2020.
8. STB received the Sustainable Top 100 Destination Awards in the Best of Europe 2020
category for introducing sustainable models in tourism at the national level.
9. The Global Green Destinations Days 2019 (GGDD) conference saw the unveiling of this
year's list of the Top 100 Sustainable Destinations in the World. The list includes 31
destinations from Slovenia's Green Tourism Scheme (GTS), all of which have been awarded
the Slovenia Green Destination label. Ljubljana, Bled, Komen, Podčetrtek, Rogaška Slatina,
Bela Krajina, Bohinj, Brda, Brežice, Hrplje Kozina, Idrija, Kamnik, Koper, Kranjska Gora,
Laško, Lenart, Maribor, Miren – Kostanjevica, Nova Gorica, Novo mesto, Postojna, Ptuj,
Radlje ob Dravi, Šentjur, Sevnica, Škofja Loka, Slovenj Gradec, Šmarješke Toplice, Solčava,
Sveta Ana, Vipavska dolina.
10.At ITB Berlin 2019, based on the assessment of an international jury, some destinations with
the Slovenia Green Label were awarded the honourable mentions of the best in sustainable
practices in the Sustainable Top 100 Destinations awards. Ljubljana – with the best
sustainable practice of the Local Food Exchange – won the Best in Cities category, while
Bled came second in the Best in Europe. category.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of
Tourism, Slovenia https://www.slovenia.info/en/business/green-scheme-of-slovenian-tourism
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism,
Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Slovenian
Green
Scheme
Examples
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Good practice
transfer
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
CRITICAL
POINTS OF
THE GSST
▪ gap between paperwork and
really,
▪ criteria that cannot be met
(no tools, calculations, access
to data…),
▪ delivering the green promise:
adoption of green values,
▪ not mandatory,
▪ need for in-depth evaluation.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Key points
▪ The role of tourism is becoming increasingly evident as a market generator for the
more favourable sale or sustainable export — without long logistics routes — of a
wide range of products and services, merged to create adventures and experiences
for tourists and day-visitors;
▪ The coherence and coordination of all stakeholders and levels of Slovenian tourism is
key to achieving a higher level of competitiveness and greater value for all, which is
this Strategy’s essential orientation;
▪ The Strategy, based on the principle and chosen development scenario
of "a little bit more and a lot better", has a strong focus on increasing
quality and value added.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Key points
▪Vision: Green boutiqueness. Smaller footprint. Greater
value for all.
▪12 key challenges > 5 strategic goals > 20
development goals > 7 key policies + 3 horizontal
policies = 94 measures;
▪EUR 1.54 billion in investments to achieve the goals
and the vision;
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
„A little bit more and a lot
better“ scenario
▪ "A little bit more and a lot better" envisages a moderate expansion of capacity, mainly of higher
quality types of capacity, the majority of investments in renovation, an increase in the quality of
existing capacity, slightly more intensive investments in food and beverage sectors, and additional
offers.
▪ This scenario also foresees moderate growth in arrivals and overnight stays, while achieving a
higher price level of services.
▪ It projects a moderate increase in demand for new jobs in tourism and more substantial
investment in the quality of staff.
▪ It takes advantage of opportunities for further development of Slovenian tourism in a sustainable
and economically efficient way, which allows the achievement of optimal economic and social
indicators, while taking into account the sustainable aspects of tourism development.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Key
challenges
to Slovenian
tourism
1. Tourism portfolio falls short of the promise of a green
boutique Slovenia,
2. Low value added,
3. Human resources (amount, competencies,
requirements),
4. Effectiveness of management at destination and
corporate level,
5. Tourism's dependence on other activities integration
and synergies within the industry and
between sectors,
6. Disrupted tourism-environment-population balance
(concentration, intensity, carrying capacity),
7. High seasonality,
8. Slovenia's targeting of more demanding segments is
very limited and during non-summer months,
9. Tourism portfolio and image lack authentic (cultural)
elements,
10. Lagging behind in international competitiveness,
11. Trends in the "new normal„,
12. Climate, health, safety and other global threats.
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Development incentives for different areas by Ministry of Economy, Tourism and Sport for 2023
Government measures 339,2
mio in 2023
▪ 164,5 mio EUR (48,5 %) from the budget,
▪ RRP – 28,3 mio EUR direct measures (8,35 %)
▪ EU Cohesion policy 2014-2020 – 0,4 mio EUR direct measures (0,12 %)
▪ EU cohesion polity 2021-2027 – 135,1 mio EUR direct measures and 10,9 mio EUR
combined measures (43,03 %).
▪ Supportive environment,
▪ Direct financial incentives,
▪ Sustainable tourism infrastructure at the level of tourist destinations,
▪ Obtaining Green certificates;
▪ Supporting tourist product development in culturally sensitive and protected areas
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
WHAT ABOUT THE CLIMATE
CHANGE? :/
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Best 22 of 2022
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
assoc. prof. Marjetka Rangus, PhD, University of Maribor, Faculty of Tourism, Slovenia
Unsuccessful
Sustainable
tourism policy
implementation
(Ismet & Abuhjeeleh
2016)
SEDT, 2024/2025, assoc. prof. dr. Rangus