How to write a BP 'Business
Description &
Vision' component
It is a basic component. It describes the business.
Includes
Mission statement
Brief statement about who the company
is and what it stands for.
Succintly describe the purpose of the business.
Can be used as a marketing slogan.
Examples
Google: to organize the world's
information and make it universally
accessible and useful.
Company vision (statement about
company growth)
It is about future
Outlines what a company wants to be.
Futuristic:
memorable and engaging expression of
hope and inspiration.
It should guide the mission and the
business plan of the company.
A business without a vision is a company
that is focused on the past.
Business goals and objectives where
prescribed time period
Background information of you company.
When, where was started, who are the founders
Identify key principals or owners of
your business.
Mission and vision statements
set the tone for your business
and are very important.
Business objectives should be
specific and attainable.
SBA_1_Business_Description_and_Vision.mmap - 5.4.10 - Michal Oskera