How we know what to do? ¥The main goal of the management ¥To form production process in the best way ¥Main idea is maximizing of the profit ¥Shareholders x Stockholders attitude ¥Different targets, same idea (maximizing the profit) ¥Motivation of the subjects ¥Corporate Governance ¥Moral hazard ¥ Name of the group Requirements Benefits Owners Profit Capital Creditor repayment and interest of the loan Capital Employees Fair wage, motivation Labor Management Reward, power, prestige Leadership Customers Goods or services for the good price Consumption Suppliers reliable payment obligations, long-term profitable relationships delivery of goods and services (of the best quality) Public Paying taxes, law enforcement, environmental behavior infrastructure, rule of law ¥Outer environment ¥Macro environment ¥International ¥National ¥Regional ¥Trade environment ¥Inner environment ¥Weak sides ¥Strong sides company outer inner macro trade weak strong ¥Development of information and communication ecologies ¥Increasing level of customer’s requests ¥Increasing level of competitions ¥Intensifies the market globalization and forms of business ¥The influence of the government is limited ¥Sectors and branches are getting closer ¥The importance of ecology is growing ¥Part of outer environment ¥Factors are based on international, national or regional environment ¥Those factors touch the most of organization directly ¥But to their product or services only vicariously ¥Social ¥The level of society, social state ¥Technics and technological ¥Technological development, computer skills ¥Economics ¥Tax rate, interest rate, wage level ¥Political and law ¥Stability, corruption, law enforcement ¥Ecological ¥Attitude to environment ¥Globalization of the business ¥National borders are not important ¥The production is moving to the low costs ¥Competition of the states is replaced by competition of the international companies ¥The number of national and business restriction is reduces ¥The world population is growing ¥Special influence to Czech republic ¥Entry of international capital, founding of join ventures companies ¥Membership of Czech republic in EU ¥International tourism ¥International mobility of manpower ¥National culture ¥Known behavior of the people ¥Shared by all members of society ¥Forming their ranking of values, life style ¥Stakeholders ¥Traffic, information and communication infrastructure ¥Nature and resources ¥Business conditions (6C) ¥ ¥Country ¥Taxes, specific law ¥Corporations ¥Forms of business companies ¥Customers ¥How much, their purchasing power ¥Costs ¥What does influence costs? ¥Competitors ¥How many competitors are present in the country ¥Currency ¥Exchange rates, stability of the currency ¥ ¥ ¥ ¥Factors from the company’s neighborhood ¥Very important for small companies ¥Local advantages or disadvantages ¥Local government fees and taxes ¥ ¥ ¥Key actors (3C) ¥Consumers ¥Collaborators ¥Competitors ¥ ¥Key features ¥Market size ¥Level of the branch ¥Life stadium ¥Competitors in the branch ¥Dependence on ¥Ecology ¥Politics ¥Law ¥Profitability ¥Implementation ¥Pioneers, adventurers ¥Growing up ¥Serious companies ¥Maturation ¥Stabile situation ¥Comedown ¥Most companies are leaving ¥Weak parts ¥What is our disadvantage? ¥How can we be harmed? ¥Strong parts ¥Where are we unique? ¥Company environment ¥Outer ¥Macro x trade ¥Analysis – PESTE ¥Inner ¥Weak x Strong ¥Analysis – next time :o) ¥