How we know what to do?



¥Company environment
¥Outer
¥Macro x trade
¥Analysis – PESTE
¥Inner
¥Weak x Strong
¥Analysis – next time :o)
¥

Positive
Negative
Internal
Strengths
Weaknesses
External
Opportunities
Threatens
•SWOT analysis
•Collects all important factors together
•Very popular in Internet business
•Can be used in any case that needs to be analyzed
•New product
•New project
•New service
•Analyze new workflow

¥Where is our advantage
¥What is unique in our company
¥Why we lead?
¥Examples
¥Experienced management
¥Special know-how
¥IT services or IS

¥What do we do wrong?
¥Where we lost money or good-will because of our own mistake?
¥What was our last big inner problem?
¥Examples
¥Old technical equipment
¥Bad behavior of employees
¥Bad quality of IT services

¥What can be a new impulse for the company?
¥Where we can find a new sources?
¥How we can improve our company?
¥Examples
¥Lower taxes
¥Donations (EU/government/other organizations)
¥New technologies

¥What can be dangerous for our improvement?
¥What kind of pressure we must cope with?
¥What do our competitors plan?
¥Examples
¥Higher taxes
¥Structure of unemployment
¥Entrance of the new competitor




¥Developing the new methods, suitable for improving the strengths of the company
¥How we can use the opportunities to make our strengths stronger
¥Examples:
¥Using donations from Czechinvest to teach the members of management
¥Using favorable (low) interest rate to develop new methods from our know-how

¥Using the strengths to eliminate the threatens
¥How we can cope with the dangers from outside by our own?
¥Examples
¥Use our management experiences to optimize our processes and save money to face the higher taxes.
¥Use IS with easy user interface to eliminate the number of training days for the new employees
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¥Removing the weaknesses to found the new opportunities
¥How we can use opportunities to remove our weaknesses?
¥Examples:
¥Using donations from EU to buy / upgrade information system (if it is weak)
¥Using favorable (low) interest rate to take bank loan to buy new machines (if they are too old)
¥

¥Developing strategies to eliminate the threatens, endangering our weaknesses.
¥The hardest part of SWOT
¥How we can eliminate our weaknesses in the way to not be endangered by threatens?
¥How we can use our threatens as our benefit?
¥Examples
¥Use the higher unemployment to motivate our employees to behave in a better way
¥Use the fact of the new competitor’s entrance to increase the pressure on quality of our IT
services

¥Every time you need:
¥To analyze situation
¥To make important decision
¥To build the strategy
¥SWOT can be use to make decision
¥In a company
¥In a project
¥In a private life
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¥Problem – where and how to find the best partner for life?
¥What are your personal
¥Strengths – languages, behavior, fun, communication skills
¥Weaknesses – lazy, angry, jealous
¥Opportunities – new schools, new jobs opportunities, knowledge about clubs
¥Threatens- other people, diseases

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¥SWOT analyses
¥Strengths
¥Weakness
¥Opportunities
¥Threatens
¥Strategies
¥S – O, S – T
¥W – O, W - T
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