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Customer behaviour
Chapter 8

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Customer - client, buyer, or purchaser, is usually used to refer to a current or potential buyer or
user of the products
Types of customer
Customer´s needs

zahlavi CZ
Buying behaviour
* Need/want recognition
* Information search
* Search for alternatives (to satisfy need/want)
* Purchase decision
* Post-purchase evaluation
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consumer (B2C) behaviour
organisational/industrial behavior(B2B)
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Consumer (B2C) behaviour
* Consumer behaviour
* Low in monetary value
* Low in volume/mass
* Swift purchase
* Transaction marketing-based
* Single buying instances
* Number of consumer is higher
* Individual/market-based demand
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