VB064
Third Seminar
THE SENTENCES ARE SHORTER.
KEY WORDS ARE REPEATED IN THE
PLACE OF PRONOUNS
("power saving" instead of
"it)
VERBS ARE PREFERRED TO NOUNS
("how users perform" instead
of "the performance of the
users")
EMPHASIS AND DRAMA CAN BE
CREATED BY VERY SHORT PHRASES
INTERSPERSED WITH PAUSES
ACTIVE FORMS ARE USED INSTEAD
OF PASSIVE FORMS
SHORTER SENTENCES
REPETITION OF KEY WORDS INSTEAD OF
PRONOUNS
VERBS ARE BETTER THAN NOUNS
SHORT PHRASES + PAUSES = EMPHASIS
ACTIVE FORMS ARE BETTER THAN
PASSIVE VOICE
Please present your paper next week
Please present your paper next week.
Please present your paper next week.
Please present your paper next week.
Please present your paper next week.
Please present your paper next week.
First of all thank you very much
for coming here today. My name’s
Esther Kritz and I
am currently doing research into
psycholinguistics at Manchester
University. I’d like to show you
what I think are some incredible
results that I got while ...
First of all / thank you very much
/ for coming here today. My name’s
Esther Kritz / and I am currently
doing research into
psycholinguistics / at Manchester
University. // I’d like to show
you / what I think / are some
INCREDIBLE results / that I got
while ...