zahlavi CZ OPVK_MU_vlevo_2 zahlavi CZ This semester * This round is a pre-relase version * All students are asked to participate * After this round this lesson sholud be mandatory for all students of SSME * Knowledge presented here will be examined at state exam * The lessons are voluntary * Written test at the end of the semmester * 50% open and 50% optional questions Is It Possible To Teach Service Science? zahlavi CZ Is It Possible To Teach Service Science? zahlavi CZ Content * Goods and Service Dominant Logic * Role of information in in GDL and SDL * Service systems and imperfect information * Service system * Dual service system * Dynamic service system * IT in SDL * Software as a Service * Marketing concepts in SDL * Service Science, Management and Engineering Is It Possible To Teach Service Science? zahlavi CZ Other topics do include * Start ups in SDL * Other implications of SDL * Suggestions from the students? Is It Possible To Teach Service Science? zahlavi CZ Introduction * What is Service Science? * Founded by Jim Spohrer in 2004 * The reaction to the reality in IT development * How to communicate with the customer to fulfill the right requests * Everything is a service * Have you met Service Aprroach? * Is It Possible To Teach Service Science? zahlavi CZ What is it service? * Output is intangible, hard to quantifiable and measurable * Nonstorable * Lack mobile * Consumption runs together with the supply * The customer is presented on the production * The customer is often co-creator * Hardly specifiable Is It Possible To Teach Service Science? zahlavi CZ What is service? * services are processes, performances, or experiences that one person or organization does for the benefit of another * In all cases, service involves deployment of knowledge, skills, and competences that one person or organization has for the benefit of another, often done as a single, customized job (Lusch & Vargo) * Is It Possible To Teach Service Science? zahlavi CZ What is science? * to help service managers to achieve standardization * assembly of standardized modular service elements in several "customizable" but highly predictable permutations. * customers seek value standardization because it reduces variability and usually helps bring prices down. * services in the digital economy employ standardization and mass customization. * a new service definition might focus on the technical nature of modern day service Is It Possible To Teach Service Science? zahlavi CZ Why Service Science and IT * IT is a service * Outside and inside the company * The main task of IT as a Service * To propose, impement and run the amount of tasks, suporting the realization goals of economics subjects * The graduates of FI need to know more than IT * They need to orientate in real problems Is It Possible To Teach Service Science? zahlavi CZ Is It Possible To Teach Service Science? Fields of study covered by SSME zahlavi CZ Is It Possible To Teach Service Science? zahlavi CZ T – shape profesionals Business, Economics, Management, Marketing, Soft Skills zahlavi CZ T - shape * Multidisciplinary education * Four pillars of the branch * Information technologies * Economics and finance * Management and marketing * Soft and other skills * The deep pillar (a leg of the T-shape) is IT * Databases * Programing * Security * Networking * The leg should be more dynamics than the roof * * zahlavi CZ Interim project * Large praxis for the students – to gain experience in reality * Business * For business partner * 5 months, 4 days per a week * Research * For research or university partners * 10 months, 2.5 days per a week zahlavi CZ Conclusion * Service Science is strongly related with IT * Service Science changed the service market * Service Science means different aproach to the education * T-shape education is necessary for the success on labour market • Is It Possible To Teach Service Science?