How to build and rebuild strategic frame



}Make analysis
◦SWOT
◦PESTE
◦Other
}Develop strategies
◦From SWOT
◦General, if they are usefull

}The company can multiple its income twice
◦The interest of quality and bio wine is growing
◦The communication channels are able to multiply the ways of communication
◦The business of the company is stable

}After 5 years
◦2 x more stabile customers
◦Established IT communication chanells
◦To be a leader / one of the most important producers of bio quality wine

}To interconnect people and nature
}


}Values
◦Family links
–The family is part of the nature and environment
–The customers are the part of our family
◦We produce in a harmony with the nature, not with the chemicals
}Rules
◦The ways of communication
◦The ways of leadership
}

}Segment
◦Companies
–Product to sell: Wine collections
–Usefullness: as the presents for the customers and business partners
–Competitive advantage: Customer can design its own wine colection usin our web shop, including the
lable modification and form of the package
◦Private clients
–Product to sell: Bareled wine, private events, botteled wine
–Usefullness: New experiences, information
–Competitive advantage: Information chanels, special events, special care of wine

}Operation interval
◦Now
}First interval
◦2 – 6 months
}Second interval
◦6 motnhs – 1 year
}Third interval
◦1 year and more

}1 year and more
}Leaders
◦Looking for the advantages
–New variets of wine we can
–Buy on the market
–Plant in our vineyards
–New ways of communication
–Smartphones
–Social networks
–New events to present
–Outsourced events
–St. Martin wine, The wine celebrations
–Our own events
–Wine harvest
–Excursion to our wine cellars

}6 months – 1 year
}Leaders
◦Choosing concrete variets of wine
◦Selecting the ways of communication
◦Developing the calendar of events
◦Finance sources
}Managers
◦Finding propriete vineyards and partners
◦Negotiating with the IT experts
◦Preparing organization of the events

}2 months – 6 months
}Leaders
◦Control the work of the company according previous plans
}Managers
◦Defining preparatory works
–Tillage of vineyards, terms of grapes supply
◦Control the work of outsourcing IT companies, testing
◦Defining program of every event
}Workers
◦Prepare for the season work
◦Finding capacities for the future work
◦

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PV215 - 7
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(C) J. Plamínek
Key Roles in Enterprise

}Now
}Leaders
◦Control if necessary
}Managers
◦Control the labour of workers
◦Solve the problems
}Workers
◦Seasonal work on vineyards and cellar
◦Work in the eshop – distribute the wine, comunicate on social networks
◦Providing events
}

}Revision
}Is Business Hypothesis still valid?
◦If not, need to develop new one
}Is Vision still valid?
}Is Mission still valid?
}New SWOT and other analysis
}Financial and other reports (Balanced Scorecard)
}New Strategic Frame and Continuum