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PA181: Service Systems, Modeling and Execution
Business Models
©Leonard Walletzký

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Key business model questions


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Key business model questions (cont’d)


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VALUE
PROPOSITIONS
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
       REVENUE STREAMS
          COST STRUCTURE
KEY
PARTNERS
KEY
RESOURCES
KEY
ACTIVITIES
Business Model Canvas

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Business Model – Lean Canvas
Lean Canvas.png

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Business Model versus Business Plan
Business Plan
A single diagram of your business
Business Model
A document investors make you write that they don’t read

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The prescribed order
Lean sequence.png

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Problem and Customer Segments
problem customer.png

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Unique Value Proposition
Unique Value Proposition
Why you are different and worth buying/getting attention

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Unique Value Proposition
UVP.png

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Solution
solution.png

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Channels


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Channels
channels.png

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Revenue Streams and Cost Structure


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Revenue Streams and Cost Structure
Revenue and Cost.png

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Key Metrics
Find the key number that tells you how your business is doing in real time, before you get the
sales report
How do users find you?
Do users have a great
first experience?
Do users come back?
How do you make money?
Do users tell others?

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Key Metrics
key metrics.png

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Unfair Advantage


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Unfair Advantage
unfair advantage.png