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Business ecosystem
© Leonard Walletzký 2016

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Strategic alliances
•specialization of each of the partners + exploit their strengths
• add missing capabilities
*  = Greater flexibility and quicker response to development
*

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Environmental concept of innovation
•The success of innovation reaches only organization with the support of partners - members of the
strategic alliance.
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•As well as the individual components of biological ecosystem are also individual cells of the
business ecosystem mutually dependent
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•=
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•change in individual development raises the need for changes in the development of the entire
ecosystem

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Why ecosystem?
* he company can not exist by itself - for its existence must be a reason
* The company must be in an ecosystem helpful
* For customers:
* They must solve their problem for which they are willing to pay
* For suppliers:
* Must be stable and trustworthy partner
* For employees
* stable income
* for investors
* Delivering profit
* For ?????

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What constitutes the elements of the ecosystem?
* Not only the standard chain and financial relations
* The company builds relationships with other major groups
* stakeholders
* All those whom the firm affects or is affected by them
*

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Example
http://image.slidesharecdn.com/business-20ecosystem-20design-130831085446-phpapp01/95/business-ecos
ystem-design-21-638.jpg?cb=1379181577

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Entrepreneurial ecosystem
* Competitive competition shifts from mutual combat various entities in mutual rivalry individual
ecosystems (parts)
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•???
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* Possibility of use of force combined resources to implement otherwise impossible to realize an
innovative project
* Loss of independence when deciding to implement their own innovative projects
* The need for a conflict-free functioning of the entire business ecosystem
* The division of revenues from the successful implementation

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Approaches
* INTEGRATION:
* The creator of innovation ensures its forces management of all steps (including partners)
necessary for the successful commercialization of innovative ideas.
* CONDUCTOR:
* Creator of innovations is coordinated use of all resources alliances, which are involved in the
commercialization of innovative solutions to the processing itself contributes only partially.
* LICENSE:
* Creator of innovative ideas to share in the proceeds of its commercialization, which provides
other organizations; himself on the idea no part.

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Why is the basis for ecosystem service provision?
* Services can not be provided separately
* At the inlet and outlet need to combine a number of resources for the successful completion of
the service * The level of this combination is also a fundamental source of success and competitive
advantage * Without the active cooperation of all members ecosystem can not be reached for further
development * Entry of any monopoly into service causes stagnation services or their pseudo
development (eg., UPC, Skylink)

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Founding principles of own ecosystem
•Inner
* Mastering internal processes
* Communication within the company
* Stable management of financial resources * Detailed analysis of networks of stakeholders
•Outer
* Consistent behaviour
* Clear declaration goals
* Sharing common values