Strategy and Leadership PV237
Ing. Michala Homolova, MBA.

Strategy and Leadership PV237

Management & LEADERSHIP

Why are we here Lasting Purpose

MIS S ION

Management & LEADERSHIP

What’s important to us Our culture

VA LUE S

Picture of what we want to be in the future

VIS ION

How do we get there/ Business model/ Competitive Advantage

S TR ATE G Y

BALANCED SCORECARD
What do we measure

Change Management/ Top down cascaded SMART goals / Competencies/ Training/ Compensation

E XE C UTION

Strategy and Leadership PV237

Strategy Analytic tools

Strategic planning – analysis is a key
Commonly used tools
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PEST(EL) analysis of macro-environmental factors used by marketers SWOT internal and external factors across organization

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Strategy planning – PEST(EL) analysis
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Political government policy and stability, foreign trade and tax policy, labor code Economic exchange rates, inflation, economic growth... Social health consciousness, career attitudes, population growth, age distribution... Technological new ways of producing and distributing goods and services, new ways of communicating with target markets Environmental carbon footprint, pollution, scarcity of raw materials, doing business in ethical and sustainable manner Legal health&safety, equal opportunities, consumer rights and laws, product labeling and safety, advertising standards

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Srategic planning - SWOT

HELPFUL
INTERNAL

HARMFUL

EXTERNAL

Threads

Srategic planning - SWOT

HELPFUL
INTERNAL

HARMFUL

Strengths

Weaknesses

EXTERNAL

Opportunities

Threads

Porter's Five Generic Competitive Strategies
Type of Competitive Advantage Being Pursued
Lower Cost A Broad Cross-section of Buyers Differentiation

Overall Low-Cost Leadership Strategy

Broad Differentiation Strategy

Market Target

Best-Cost Provider Strategy
A Narrow Buyer Segment(or Market Niche)

Focused Low-Cost Strategy

Focused Differentiation Strategy

BCG Product Portfolio matrix
Work in pairs and deduct which picture goes to which quadrant
Relative market share

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Market growth rate HIGH LOW

LOW

HIGH

BCG Product Portfolio matrix
Relative market share

Select a few
Market growth rate
HIGH

Walk away

Invest

LOW

Walk away

HIGH

LOW

Quick assignment within 24 hours
Five minutes - within 24 hours - one take away – one thing that stuck – thoughtful paragraph via email If you were absent: create a SWOT and PESTEL analysis for your company Rename your company in Globus, if you haven’t yet Attention, there is no class on Easter Friday, but THERE IS a Glo-bus decision round this week!!!

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