Contents
01. INTRODUCTION
02. LOGOTYPE & ITS VARIANTS
03. COLOURS
04. TYPOGRAPHY & FONTS
05. PRINTED MATERIALS
06. OTHER APPLICATIONS
01.INTRODUCTION
WHAT IS
A MILK BAR?
There are many views on milk bars based on
where in the world you ask people about them. In
Australia they were small grocery stores. In Poland
you can buy sausages in them and drink beer and
they are something cheap (it is something that
came during communist era).
The first businesses using the name “milk bar” was
started in India in 1930 by an Englishman, James
Meadow Charles when he opened “Lake View Milk
Bar” at Bangalore. The concept soon spread to
the United Kingdom, where it was encouraged by
the Temperance Society as a morally acceptable
alternative to the pub, and over 1,000 milk bars
had opened nationally by the end of 1936. Milk
bars were known in the United States at least as
early as 1940 as evidenced by contemporary radio
recordings.
By the late 1940s, milk bars had evolved to include
not only groceries, but also became places where
young people could buy ready-made food, nonalcoholic
drinks and socialise. The milk bar as a
social venue was gradually replaced by fast food
franchises, such as McDonald’s.
IN THE MOOD
Milk bar should be hust something people love,
from small children to old grandmas, to young
pair willing to enjoy food, for somebody in a
hurry searching for some tasteful snack, for a
businessman who wants to begin his day with a
simple sip of a great coffee or tea and reinforcing
breakfast…
National Milk Bars were once a common sight
in Wales, and even The Beatles dropped in for a
coffee at a branch on their way to the top, but the
restaurants could soon be a thing of the past.
Customers appear to be shunning their frothy
coffees, cream cakes and milk shakes in favour of
more sophisticated and trendy coffee shops.
The elaborate decor has disappeared from the
remaining milk bars. They are still found in many
areas, often serving as convenience stores…
02.LOGOTYPE
HOW TO USE
THE LOGOTYPE
Donec ullamcorper nulla non metus auctor fringilla.
Duis mollis, est non commodo luctus, nisi erat porttitor
ligula, eget lacinia odio sem nec elit. Nulla vitae
elit libero, a pharetra augue. Nulla vitae elit libero, a
pharetra augue.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Duis mollis, est non commodo luctus, nisi erat
porttitor ligula, eget lacinia odio sem nec elit. Cras
mattis consectetur purus sit amet fermentum. Cum
sociis natoque penatibus et magnis dis parturient
montes, nascetur ridiculus mus. Maecenas faucibus
mollis interdum. Donec id elit non mi porta gravida
at eget metus.
Morbi leo risus, porta ac consectetur ac, vestibulum
at eros. Nullam id dolor id nibh ultricies vehicula
ut id elit. Vestibulum id ligula porta felis euismod
semper. Curabitur blandit tempus porttitor. Nullam
id dolor id nibh ultricies vehicula ut id elit. Fusce
dapibus, tellus ac cursus commodo, tortor mauris
condimentum nibh, ut fermentum massa justo sit
amet risus.
League Gothic, 72 pt
Stroke – rounded caps & corners, 1 pt
ShortenedL,2pt
Whitespace,16pt
Zoneofprotection,
150%logotypesize
03.COLOURS
PANTONE:
708 C
CMYK:
0%, 54%, 18%, 0%
RGB:
228, 144, 160
HEX:
#E490A0
PANTONE:
1-1 C
CMYK:
0%, 0%, 0%, 0%
RGB:
255, 255, 255
HEX:
#FFFEF8
PANTONE:
7614 C
CMYK:
34%, 50%, 51%, 6%
RGB:
155, 125, 115
HEX:
#9B7D73
PANTONE:
573 C
CMYK:
28%, 0%, 17%, 0%
RGB:
193, 224, 215
HEX:
#C1E0D7
PANTONE:
489 C
CMYK:
4%, 27%, 25%, 0%
RGB:
227, 192, 177
HEX:
#E3C0B1
04.FONTS
LEAGUE GOTHIC
League Gothic is a revival of an old classic Alternate Gothic #1. It was originally
designed by Morris Fuller Benton for the American Type Founders Company in 1903. The
company went bankrupt in 1993, and since the original typeface was created before
1923, the typeface is in the public domain.
The League of Moveable Type decided to make our own version, and contribute it to
the Open Source Type Movement. Thanks to a commission from the fine & patient folks
over at WND.com, it’s been revised & updated with contributions from Micah Rich, Tyler
Finck, and Dannci, who contributed extra glyphs.
Source: http://www.theleagueofmoveabletype.com/league-gothic
League Gothic Regular 12pt
Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem
nec elit. Cras mattis consectetur purus sit amet fermentum. Aenean eu leo quam.
Pellentesque ornare sem lacinia quam venenatis vestibulum. Maecenas faucibus mollis
interdum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh,
ut fermentum massa justo sit amet risus. Vestibulum id ligula porta felis euismod
semper. Cras mattis consectetur purus sit amet fermentum.
League Gothic Regular 18pt
Curabitur blandit tempus porttitor. Nulla vitae elit libero,
a pharetra augue. Donec ullamcorper nulla non metus
auctor fringilla. Vivamus sagittis lacus vel augue laoreet
rutrum faucibus dolor auctor. Vestibulum id ligula porta
felis euismod semper.
League Gothic Regular 24pt
Nullam quis risus eget urna mollis ornare
vel eu leo. Nullam quis risus eget urna mollis
ornare vel eu leo. Integer posuere erat
a ante venenatis dapibus posuere velit aliquet.
Curabitur blandit tempus porttitor.
League Gothic Regular 36pt
Donec id elit non mi porta
gravida at eget metus. Vivamus
sagittis lacus vel augue
laoreet rutrum faucibus
dolor auctor.
CANTARELL
The Cantarell typeface family was designed during
Dave Crossland’s of Typeface Design in the Department
of Typography at the University of Reading,
England.
Cantarell is a contemporary Humanist sans serif
designed for on-screen reading. He claims, that
as his very first typeface design, the typeface has
many faults, yet it achieves the goal of improving
readability on this device. Since the design was
tested mainly when displayed on-screen at small
sizes, the printed output (especially of the bold and
oblique) may not work well.
Source: http://abattis.org/cantarell/
Cantarell Regular 12pt
Duis mollis, est non commodo luctus, nisi erat porttitor
ligula, eget lacinia odio sem nec elit. Cras mattis
consectetur purus sit amet fermentum. Aenean
eu leo quam.
Cantarell Regular 14pt
Curabitur blandit tempus porttitor. Nulla
vitae elit libero, a pharetra augue. Donec
ullamcorper nulla non metus auctor fringilla.
Vivamus sagittis lacus vel augue laoreet.
Cantarell Regular 18pt
Nullam quis risus eget urna mollis
ornare vel eu leo. Nullam quis
risus eget urna mollis ornare vel
eu leo. Integer posuere erat a ante
venenatis dapibus posuere velit
aliquet. Curabitur blandit tempus
porttitor.
Cantarell Regular 24pt
Donec id elit non mi porta
gravida at eget metus.
Vivamus sagittis lacus
vel augue laoreet rutrum
faucibus dolor auctor.
Lobster
Source: http://abattis.org/cantarell/
Cantarell Regular 12pt
Duis mollis, est non commodo luctus, nisi erat porttitor ligula,
eget lacinia odio sem nec elit. Cras mattis consectetur purus
sit amet fermentum. Aenean eu leo quam. Pellentesque ornare
sem lacinia quam venenatis vestibulum. Maecenas faucibus
mollis interdum.
Cantarell Regular 14pt
Curabitur blandit tempus porttitor. Nulla vitae elit
libero, a pharetra augue. Donec ullamcorper nulla
non metus auctor fringilla. Vivamus sagittis lacus vel
augue laoreet rutrum faucibus dolor auctor. Vestibulum
id ligula porta felis euismod semper.
Cantarell Regular 18pt
Nullam quis risus eget urna mollis ornare
vel eu leo. Nullam quis risus eget urna
mollis ornare vel eu leo. Integer posuere
erat a ante venenatis dapibus posuere
velit aliquet. Curabitur blandit tempus
porttitor.
Cantarell Regular 24pt
Donec id elit non mi porta
gravida at eget metus. Vivamus
sagittis lacus vel augue
laoreet rutrum faucibus dolor
auctor.
ON THE CORNER
MILK BAR
05.PRINT
Dear Mr. Recipient
Vestibulum id ligula porta felis euismod semper. Sed posuere
consectetur est at lobortis. Maecenas sed diam eget risus varius
blandit sit amet non magna. Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
Morbi leo risus, porta ac consectetur ac, vestibulum at eros.
Nullam id dolor id nibh ultricies vehicula ut id elit. Vestibulum id
ligula porta felis euismod semper. Praesent commodo cursus
magna, vel scelerisque nisl consectetur et. Etiam porta sem
malesuada magna mollis euismod.
Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Cras mattis consectetur purus sit amet
fermentum. Donec sed odio dui. Duis mollis, est non commodo
luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
Sincerely,
Mr. Recepient’s name, Recepient’s Title
Recepient’s address
City, 603-466
Quality Manager
Milk Bar — On The Corner
Recepient’s address
City, 603-466
MILK • COFFEE • SWEETS • SNACKS • BREAKFASTS • MILKSHAKES • TEA • PIES • COOKIES • TOASTS • AND MORE
Dear Mr. Recipient
Vestibulum id ligula porta felis euismod semper. Sed posuere
consectetur est at lobortis. Maecenas sed diam eget risus varius
blandit sit amet non magna. Lorem ipsum dolor sit amet, consectetur
adipiscing elit.
Morbi leo risus, porta ac consectetur ac, vestibulum at eros.
Nullam id dolor id nibh ultricies vehicula ut id elit. Vestibulum id
ligula porta felis euismod semper. Praesent commodo cursus
magna, vel scelerisque nisl consectetur et. Etiam porta sem
malesuada magna mollis euismod.
Cum sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Cras mattis consectetur purus sit amet
fermentum. Donec sed odio dui. Duis mollis, est non commodo
luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit.
Sincerely,
Mr. Recepient’s name, Recepient’s Title
Recepient’s address
City, 603-466
Quality Manager
Milk Bar — On The Corner
Recepient’s address
City, 603-466
MILK • COFFEE • SWEETS • SNACKS • BREAKFASTS • MILKSHAKES • TEA • PIES • COOKIES • TOASTS • AND MORE
Letterhead Paper
Business Cards
Mr. Quincy Great
Quality Manager
+44 00 789 456 789
quincy.great@milkbarfranchise.com
Mr. Quincy Great
Quality Manager
+44 00 789 456 789
quincy.great@milkbarfranchise.com
Quality Manager
Milk Bar — On The Corner
Sender’s address
City, 603-466
Mr. Ramsey Recipient
Recipient’s address
City, 603-466
Letter
06.APPLICATIONS