Strategy and Leadership PV237
Ing. Michala Kozinova, MBA.
Strategy
Market Strategies
Analytic tools
Strategy and Leadership PV237
Strategy and Leadership PV237
Management&LEADERSHIP
Management&LEADERSHIP
BALANCED SCORECARD
What do we measure
BALANCED SCORECARD
What do we measure
MISSION
Why are we here
Lasting Purpose
MISSION
Why are we here
Lasting Purpose
STRATEGY
How do we get there/ Business model/ Competitive Advantage
STRATEGY
How do we get there/ Business model/ Competitive Advantage
EXECUTION
Change Management/ Top down cascaded SMART goals / Competencies/ Training/
Compensation
EXECUTION
Change Management/ Top down cascaded SMART goals / Competencies/ Training/
Compensation
VISION
Picture of what we want to be in the future
VISION
Picture of what we want to be in the future
VALUES
What’s important to us
Our culture
VALUES
What’s important to us
Our culture
Porter's Five Generic Competitive
Strategies 1980
Overall Low-Cost
Leadership
Strategy
Broad
Differentiation
Strategy
Focused
Differentiation
Strategy
Focused Low-Cost
Strategy
Stuck in the
Middle
A Broad
Crosssection
of
Buyers
A Narrow
Buyer
Segment(or
Market Niche)
MarketTarget
Type of Competitive
Advantage Being Pursued
Lower Cost Differentiation
Cost and Differentiation Strategy are mutually exclusive
Porter's Five Generic Competitive
Strategies 2007
Overall Low-Cost
Leadership
Strategy
Broad
Differentiation
Strategy
Focused
Differentiation
Strategy
Focused Low-Cost
Strategy
Best-Cost
Provider
Strategy
A Broad
Crosssection
of
Buyers
A Narrow
Buyer
Segment(or
Market Niche)
MarketTarget
Type of Competitive
Advantage Being Pursued
Lower Cost Differentiation
Hybrid Strategy needed due to highly volatile market conditions
Value Discipline Strategies
Treacy and Wiersema (1993) The Discipline of Market Leaders
The 4 Ps of Marketing Mix
Based on “The Concept of the Marketing Mix” article by Neil Borden published in 1964
Later expanded to 7
People
Process
Physical evidence
BCG Product Portfolio matrix
●
Work in pairs and deduct which
picture goes to which quadrant
Marketgrowthrate
Relative market share
LOWHIGH
LOWHIGH
BCG Product Portfolio matrix
Marketgrowthrate
Relative market share
LOWHIGH
LOWHIGH
Invest
Select a few Walk away
Walk away
Values
Values - behavior standards that help set company
culture
Exercise:
Write down the ones that come to your mind – if it were your
company, what would be important?
Put it together in groups, indicate number there where a particular
value appeared repeatedly.
Put it on whiteboard as a group, create a wordle as homework –
you will need it for final presentation
Values
Assignment
●
Deadline for the presentation is May 11.
●
There will be two presentation slots: May
13 and May 20.
●
Each team needs to present. All members
need to be there for the team presentation