Strategy and Leadership PV237
Ing. Michala Kozinova, MBA.
Analytic Tools for Strategic Decisions
Strategy and Leadership PV237
Porter’s 5 Forces Competitive
Positioning
Strategic planning – analysis is a key
Commonly used tools
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PEST(EL) analysis of macro-environmental
factors used by marketers
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SWOT internal and external factors across
organization
Strategy planning – PEST(EL) analysis
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Political government policy and stability, foreign trade and
tax policy, labor code
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Economic exchange rates, inflation, economic growth...
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Social health consciousness, career attitudes, population
growth, age distribution...
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Technological new ways of producing and distributing goods
and services, new ways of communicating with target markets
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Environmental carbon footprint, pollution, scarcity of raw
materials, doing business in ethical and sustainable manner
●
Legal health&safety, equal opportunities, consumer rights and
laws, product labeling and safety, advertising standards
Srategic planning - SWOT
HELPFUL HARMFUL
EXTERNALINTERNAL
Srategic planning - SWOT
Strengths
ThreadsOpportunities
Weaknesses
HELPFUL HARMFUL
EXTERNALINTERNAL
Assignment
●
Develop Mission and Vision statement for
your company tested against the
characteristics you came up with using the
spider net tool
●
Create a wordle with Values for your
company
●
Prepare two slides with the above for your
final presentation
●
PESTEL and SWOT are optional slides.
Leadership
Strategy and Leadership PV237
Leadership
Think about someone you consider a leader
What personal characteristics do they have?
How do they behave/speak/act?
What makes a good leader?
Can this be learned?
What other observations can you make about him/her?