Designing informal and formal social
networks for individuals, groups and the
society at large.
MichailTsikerdekis
Jan2011 ThesisPreparation
InformaticsFaculty MasarykUniversity
Designing Social Networking Media
&
Social Interaction Design
User Software
User Software User
Individual IndividualPhysical World
Individual IndividualPhysical World
Interaction
Individual IndividualPhysical World
Interaction
User Software User
Individual IndividualPhysical World
Interaction
User Software User
Interaction
Benefits of understanding
the effects of architectural design
Predicting Interactions
Forcing\Manipulating Interactions
Benefits of understanding
the effects of architectural design
Why?
Why?
Economical issues
Ethical issues
Individual Physical World Individual
Interaction
Individual Physical World Individual
Interaction
Social Sciences
Observe
1. Research into current existing
theories from social sciences
Theories, principles about phenomena & behaviors
Effects
2. Determining the effects
Unable to determine precisely
3. Experimentation
Gathering all the information
4. Revising a set of recommendations
that should be implemented in the design process
Groupthink
Examples of Groupthink
Causes for Groupthink
1
Directive Leadership
2
Homogeneity of members' social
background and ideology
3
Isolation of the group from
outside sources of information
and analysis
Preventing Groupthink
1
reduce conformity pressures that
contribute to apparent consensus
2
ensure that groups should
consist from different
backgrounds
3
ensure adequate consideration of
alternatives
Aggression
Frustration-aggression theory
Reduce frustration
Repetition
Errors
1. guide the user out of an error
2. inform the other players
that there was a problem
Two fundamental changes
that games need
Errors on websites
do require the user's response
do not require the user's response
Evolving the social norms
Lag
I am happy!
I am happy!
:-)
I am happy!
:-)
Fighting waiting time
Anonymity
Alternatives to framing
>Hello are you there?
Yes i am here.
>Are we going there tomorrow?
Sure thing!