Marketing planning and its linking to the design of MkIS structure
and processes of the enterprise
Computational techniques and tools for the task
• Marketing plan Pro
• MS Visio or any other tools for designing UML diagrams
The task is performed in same teams as for Assignment 1 (part1 and part2)
Task performance steps:
1. Install Marketing Plan Pro 6.0 software by using files provided in
/LearningMaterials/Assignment3. Do not chose the option for software updates
from internet.
2. Start a new marketing plan. Analyse and select the options in Setup part.
3. Briefly fill-in each part of the marketing plan. You can use the marketing plan
which you have prepared for the other study module.
4. Prepare a list of features (requirements) which you think are important for
marketing planning software in order to make it operational with the help of MkIS
and suitable for continuous performance tracking, decision making and control.
The list of features contains of 10-12 items. You can select features you like in the
Marketing Plan Pro software and add features which revealed to be important
during lectures and literature analysis for Assignment 1(part 1).
5. Decide about the structure of MkIS which is necessary for providing information
and getting feedback about the performance for fulfilment of marketing plan of
your enterprise. Describe the marketing planning and control process by using
MkIS.
6. Design UML diagrams for MkIS architecture. (DFD, ER, Class, Activity
diagrams).
The outcome of the assignment, submitted for evaluation (into the easychair system)
1. Marketing plan (exported in the format of pdf)
2. List of requirements for marketing planning software
3. Description and UML diagrams for MkIS architecture