a - Search, HTML Basics
b - Metrics & SERPs
c - Content Writing
d - Inlinks & Keywords
f - Whitehat vs Blackhat
g - Website Visibility
(0 - g)
- each module is an 90 minute session, which may
include teaching, hands-on exercises, demonstrations,
reading and project work
- students will receive a grid at the start of every
module, which defines module content, objectives,
sources, and projects and evaluation
- an 80 minute online examination (60% of total mark)
- a project (40% of total mark)
- students with a combined grade of 70% and higher will
pass the course and receive the credit(s) from MUNI
The aim of this course is to give you an overall view of the SEO industry, and specifically:
- introduce you to SEO and Search Engines
- teach you to evaluate a website in terms of SEO
- empower you to apply the basic whitehat SEO techniques to improve the ranking of a website
MW Sept 2014
e - Hyperlinks & Metatags
h - Evaluation
Laptop and Internet access,
access to the prescribed book
COPYRIGHT: Melius Weideman 2014
- skilled on browser use in general (Internet access required)
- familiar with the use of search engines, and English writing and reading
- motivated to learn how SEO can be applied, basic knowledge of Web
design principles
Welcome to WebVisSE-7!
Course:
Content:
Modules:
Materials:
Prerequisites:
Evaluation:
Website Visibility and Search Engines
0 - Introduction
0-WebVisSE-7-1-Introduction