MW Sept 2014
a-WebVisSE-7-Grid
Topic –
WHAT?
Objective – YOU
SHOULD
Book
Ref. –
READ!
Actions – DO! Evaluation – CAN YOU?
Understand the synergy
between the 3x elements
p1 - 3
Register as user on Digital Library
via: www.web-visibility.co.za Read
book references.
Do you understand how these 3 inter-relate? How
changes in the one affect the other one?
Understand relationship
between User and Coder,
interpret searching success
figures
p3 - 11
Download JA (2004): “Empirical
evaluation …”. Interpret Fig 1 in this
article. Read article Fig 1 and book
Fig 1.2 together
Do you understand what the relationships between
the user and the coder are? Compare how
keyword length vs. search success has changed
over the years.
Become and remain up to
date with Google algorithm
updates
Use Bing to find some articles on
“Google algorithm Updates”, and
read at least 5
Are you familiar with the Google algorithm updates
over the past few years? Can you state how it
affects website design?
Identify the subsections of an
HTML webpage and basic
coding elements
p11 - 14
www.web-visibility.co.za Inspect the
HTML coding of this homepage,
identify metatags, body, etc
What role does the basics of HTML play in SEO?
Grid – Module a BASICS
The Trilogy
The User/
Coder, Success
Algorithm
Updates
HTML Basics
COPYRIGHT: Melius Weideman 2014