Melius Weideman web-visibility.co.za web-usability.co.za Melius Weideman web-visibility.co.za web-usability.co.za Module a - BASICS MW Sept 2014COPYRIGHT: Melius Weideman 2014 Melius Weideman web-visibility.co.za web-usability.co.za http://youtu.be/BNHR6IQJGZs Cutts, 03:15 How Search works Search? Melius Weideman web-visibility.co.za web-usability.co.za User + Webpage + Search Engine = Internet websites need to rank well on search engines to ensure a high degree of exposure, subsequent visitor traffic, high conversions and eventually ROI Melius Weideman web-visibility.co.za web-usability.co.za Search Engine – 4 components? Melius Weideman web-visibility.co.za web-usability.co.za Melius Weideman web-visibility.co.za web-usability.co.za Google Algorithm – Panda, Penguin & Pigeon 1 Melius Weideman web-visibility.co.za web-usability.co.za Oct 2013 Penguin 2.1 Aug 2013 Hummingbird July 2013 Panda Recovery . . May 2012 Penguin 1.1 Apr 2012 Penguin 1.0 . May 2014 Panda 4.0 . May 2011 Panda 2.1 Apr 2011 Panda 2.0 Feb 2011 Panda/Farmer 1.0 Google Algorithm – Panda, Penguin & Pigeon 2 Melius Weideman web-visibility.co.za web-usability.co.za Google Algorithm – Panda, Penguin & Pigeon 3 Melius Weideman web-visibility.co.za web-usability.co.za http://youtu.be/V0kCocQ-EwA Melbourne SEO, 06:01 Discover How Google Panda And Penguin Updates Work - anchor text - text density - Adwords - Quality Score Google Algorithm – Panda, Penguin & Pigeon 4 Melius Weideman web-visibility.co.za web-usability.co.za Google Panda 4.0 rolled out in May and several websites were crushed in the process. Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute loss in “SEO visibility” up to 75 percent. Among those sites was online coupon giant RetailMeNot.com, which experienced an absolute loss of 33 percent, according to Searchmetrics data. Google Algorithm – Panda, Penguin & Pigeon 5 Melius Weideman web-visibility.co.za web-usability.co.za So what does that equal in traffic and dollars? Apparently, it’s worth noting. RetailMeNot came out with its Q2 2014 earnings this week, and according to MediaPost, the company experienced a loss due to Panda. The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes." RetailMeNot CEO Cotter Cunningham said during the earnings call that organic search represented 64 percent of the total traffic to its websites for the quarter and that they were partially recovering from Panda. “We did see our organic search rankings impacted beginning mid-quarter and while we’ve seen a partial recovery over the past two months in overall organic search rankings, we're not back to the growth levels we were seeing in the first quarter," he said. http://searchenginewatch.com/article/23593 53/RetailMeNot-Crushed-by-Panda-in-Q2- But-Partially-Recovers Google Algorithm – Panda, Penguin & Pigeon 6 Melius Weideman web-visibility.co.za web-usability.co.za Google Algorithm – Hummingbird 1 Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words Unlike Google’s Penguin and Panda updates to its existing algorithm, Hummingbird is a complete replacement Hummingbird” is the name of the new search algorithm that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the search query Melius Weideman web-visibility.co.za web-usability.co.za http://youtu.be/AdjEznsLBWg Melbourne SEO, 05:41 Supersavvy Business Google Algorithm – Hummingbird 2 Melius Weideman web-visibility.co.za web-usability.co.za Stay up to date with SE news! SEW Subscribe to these 2x Newsletters … http://searchenginewatch.com/ Melius Weideman web-visibility.co.za web-usability.co.za … and: http://searchengineland.com/ Stay up to date with SE news! SEL Melius Weideman web-visibility.co.za web-usability.co.za Who is in the Centre? Melius Weideman web-visibility.co.za web-usability.co.za Searching Success = SUCCESSIVE REFINEMENT Melius Weideman web-visibility.co.za web-usability.co.za Searching Success = Number of Keywords? 1 2000 Melius Weideman web-visibility.co.za web-usability.co.za Searching Success = Number of Keywords? 2 1 kw = 40% 2 kw = 35% 3 kw = 25% Melius Weideman web-visibility.co.za web-usability.co.za 1 kw = 10% 2 kw = 70% 3 kw = 20% Searching Success = Number of Keywords? 3 2012 Melius Weideman web-visibility.co.za web-usability.co.za 1 kw = 58% 2 kw = 23% 3 kw = 11% Searching Success = Number of Keywords? 4 Melius Weideman web-visibility.co.za web-usability.co.za Searching Success = Number of Keywords? 4 9 Melius Weideman web-visibility.co.za web-usability.co.za HTML Basics 1 10 Melius Weideman web-visibility.co.za web-usability.co.za HTML Basics 2 11 Melius Weideman web-visibility.co.za web-usability.co.za HTML Basics 3 12 Melius Weideman web-visibility.co.za web-usability.co.za This is a PROCESS… This is a PROCESS… …a website’s STATUS… Website Visibility? SEO? PPC? …which could change… …which could change… Melius Weideman web-visibility.co.za web-usability.co.za http://youtu.be/hF515-0Tduk What is SEO? Common Craft 03:29 SEO explained Melius Weideman web-visibility.co.za web-usability.co.za OnPage versus OffPage SEO 1 Melius Weideman web-visibility.co.za web-usability.co.za OnPage versus OffPage SEO 2 Melius Weideman web-visibility.co.za web-usability.co.za OnPage versus OffPage SEO 3 Melius Weideman web-visibility.co.za web-usability.co.za The Perpetual Motion Machine Melius Weideman web-visibility.co.za web-usability.co.za Melius Weideman web-visibility.co.za web-usability.co.za Melius Weideman web-visibility.co.za web-usability.co.za Takeaway Actions Start working on the Exam! Start working on the Project! Start with your own research on Link Wheels - see Module 0, “Link Wheel Project” See Module 0, “Materials”