Topic –
WHAT?
Objective – YOU
SHOULD
Book
Ref. –
READ!
Actions – DO! Evaluation – CAN YOU?
To know the current leaders,
how they function, and be
aware of new developments
p19-27
Download CP: “A comparative analysis…”
(2011). Combine and interpret Figure 6 and 7
from this CP
Can you compare the major Search
Engines? Can you interpret the potential
effect of new developments?
Identify and understand how
little/much value each analytic
has
p17 - 18
Can you find a website with Google Analytics
code? Read book reference
Can you interpret each analytic measure?
How does the one affect the other?
To know the differences in the
way in which SEs present their
results
p30-37
http://www.huomah.com/Search-
Engines/Search-Engine-Optimization/Bing-
vs.-Google-5-Real-World-SERPs-Analyzed-
Part-1.html
Can you view SERPs as your user sees
them?
Popularity
Analytics
Search
Engines
SERPs
MW Sept 2014
b-WebVisSE-7-Grid
Grid – Module b
Search Engines + Metrics
COPYRIGHT: Melius Weideman 2014