MW Sept 2014
Topic –
WHAT?
Objective – YOU
SHOULD
Book Ref. –
READ!
Project – DO!
Evaluation – CAN
YOU?
Understand the Positive and
Negative Models
p55, 58
Compare the 2x Weideman
model and Sullivan’s model. Are
there important overlaps?
Omissions?
WM: Do you know how to
implement the top 5 of pos. and
neg. model? Do you see the link
between the 1st two of every model?
Can you compare the WM and the
Sullivan Model?
To be able to write key-phrase
centred, readable content
p59 - p75
Download thesis (2007): “The
effect webpage …”
Answer the questions posed in
the “Content” presentation
Should you consider the
LOCATION of keyphrases inside a
webpage? Higher up or lower
down?
Grid – Module c
Content Writing
c-WebVis-7-GridCOPYRIGHT: Melius Weideman 2014
The
Models
Content