Website Visibility
Content Writing Sample Answers
Q1:
The Department of Statistical Sciences at the University of Cape Town is responsible for the
development of statistical sciences at the university.
Their disciplines include:
• Statistics (including Biostatistics, Biometrics, Econometrics, and Technometrics)
• Operations research
• Management science
• Quantitative methods
• Decision science
• Quality management
• Human application of Statistical Sciences
Q2a:
The CPUT website content is difficult to read (with a low ranking) and requires people to have a
medium level of reading skills and education to read and decipher the content, whereas the
synergize website content requires higher reading skills and education levels in order to read and
understand the content.
The CPUT website has a higher number of sentences than the Synergize website and a higher
number of complex words whereas the Synergize website has more words on its page, more words
per sentence on average, and more syllables.
Q2b:
The results found in Q2a reflect the assumptions of the websites of their audience and their desired
readership. The CPUT website assumes a medium level of education in its readers as it reaches out
to matriculates and potential students, while Synergize assumes a higher level of education in its
visitors as it is aimed towards businesses and qualified individuals. The CPUT website offers a variety
of education options as well as news about the lifestyle on its campus and its latest achievements;
keeping an informal voice while maintaining its integrity as a higher education institution. Synergize
on the other hand is a specialised company which focuses on providing search engine optimisation
and online marketing only; its content reflects this dedication and showcases the professionalism
and specialism of the company.
Q3:
A font from the serif family has been used in the text and a font from the sans serif family has been
used in the heading.
Q4a:
Identify the 8 errors which slipped through by rewriting the following correctly:
The father took a walk with his son on the sea side, and said to him: you should be careful to eat too
much fruit - pears or apples - write this down when we get back home.
Q4b:
Goggle (found in the paragraph) = Google
Q4c:
Techonology (in meta description) = technology
Q4d:
All the errors appear to be a result of encoding problems. What could have happened is that
the author copied text over from a word processing program, and pasted it straight into a
Web design program like Dreamweaver. This program could not directly convert some
characters (like dash -), and produced the wrong character in its place.
Q5:
SEs seem to favour keywords towards the beginning of a webpage than towards the end.
Keep in mind that the spread of text across a webpage is not the same when viewed by a
human and a crawler respectively. On the screen (ie for the human reader), all the text
might be in the bottom right hand block. When the text is viewed by a crawler however, it
will be evenly spread from the first word to the last word.