MW Sept 2014 Topic – WHAT? Objective – YOU SHOULD Book Ref. – READ! Projects– DO! Evaluation – CAN YOU? Understand the value of links, its coding, and the role of anchor text p70 - 75 Do the Anchor text checking exercise in the Content Presentation Can you write indicative, descriptive, keyword rich anchor text? Understand the role of the 3x relevant tags, to be able to evaluate a given tag and write good ones p75 – 90 Do the quality evaluations in the Content Presentation. Download Conf. papers: (2002); “Effective application of…” AND (2003); “Search Engine information…”, and read both. Can you write crawler AND humanpleasing metadata? Grid – Module e Hyperlinks & Metatags e-WebVisSE-7-GridCOPYRIGHT: Melius Weideman 2014 Hyperlinks Metatags