Melius Weideman
web-visibility.co.za
web-usability.co.za
Whitehat vs Blackhat
COPYRIGHT: Melius Weideman 2014 f-WebVisSE-7-WHvsBH
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web-visibility.co.za
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Remember the Weideman models?...
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CH3: p59 - 99
CH4: p101 - 138
White Hat
Black Hat
Whitehat vs Blackhat 1
Melius Weideman
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Weideman, 06:47
http://youtu.be/iHXWbmYv-7E
Whitehat vs Blackhat 2
Whitehat vs Blackhat SEO
Melius Weideman
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Whitehat
TOP 2 of the WH list – proper use of keywords/phrases EVERYWHERE …
In body text
In hyperlink anchor text
In image Alt tags
In TITLE tag and metatags
In URLs
In HTML filenames
… but be careful – TOO MUCH (unnatural
excess), and WH becomes BH…
In H1 tags
Melius Weideman
web-visibility.co.za
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Cutts, 03:11
Keyword Density 2
www.youtube.com/watch?v=Rk4qgQdp2UA
Keyword Density
Melius Weideman
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Manual SE Submission
What, why, when and how?
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Weideman, 13:42
Search Engine Submission
http://youtu.be/VAqxArE_6FE
Search engine submission
Melius Weideman
web-visibility.co.za
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Blackhat 1
http://www.youtube.com/watch?v=A0uz1bkV0kY
Cutts, 02:35
Categorization of Blackhat
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Blackhat 2
Cloaking …
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Blackhat 3
Cloaking …
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Blackhat 4
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Blackhat 5
www.bmw.de
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Blackhat 6
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Blackhat 7
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Blackhat 8
Keyword Spamdexing …
Difference between Spam
and Spamdexing …
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Blackhat 9
Keyword Spamdexing …
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Blackhat 10
Keyword Spamdexing …
http://www.freelancer.com/work/markov-content-generator/
Check this site – what service do they seem to offer?
Melius Weideman
web-visibility.co.za
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Keyword Spamdexing …
Blackhat 11
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Blackhat 12
Keyword Spamdexing …
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Blackhat 13
Keyword Spamdexing …
Hmmm… Its only a small text box in the bottom
corner of the screen – cannot be important. But if
you view the source code behind this – Uh Oh…….
Melius Weideman
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Blackhat 14
http://blog.ezinearticles.com/2013/03/stop-keyword-
stuffing-what-it-is-and-how-to-avoid-it.html
Keyword Spamdexing …
Make sure you know the 7 types of keyword spamdexing discussed here!
Melius Weideman
web-visibility.co.za
web-usability.co.za
Blackhat 15
Doorway pages …
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Blackhat 16
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Blackhat 17
How to get your URL onto a Link Farm in 20 seconds…
Melius Weideman
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CH5 – p139 - 147
Whitehat vs Blackhat
Melius Weideman
web-visibility.co.za
web-usability.co.za
Whitehat vs Blackhat
Melius Weideman
web-visibility.co.za
web-usability.co.za
Programming today is a race between software
engineers striving to build bigger and better
idiot-proof programs, and the Universe trying
to produce bigger and better idiots. So far, the
Universe is winning.
Melius Weideman
web-visibility.co.za
web-usability.co.za
Read CH3 and CH4 of the book
Watch all the videos
Takeaway Actions
Submit an existing domain to Google and Bing