9/12/2014 SEO Ranking-Factors 2014 - Google.com | Searchmetrics
http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ 1/4
EN | DE Search...
SEO Rank Correlations And Ranking Factors 2014
– Google U.S. –
We made it and just in time for this fall's season. So download Ranking Factors
2014 on your tablet or smartphone because this study will be your best SEO
read yet. Last year’s Ranking Factor study placed positive emphasis on good
content, onpage technology and social signals that correlate with better
positioned websites.
Your Must-Read SEO Survival Guide 2014!
Get the latest and greatest SEO Ranking Factors and Rank Correlations 2014 –
Google U.S. and get an in depth definition and evaluation of the factors that
have a high rank correlation with organic search results.
Simply fill out this form and get instant access. >>
Speci c Highlights Of 2014:
1. Holistic, context-based approach is crucial for content quality
2. Technical performance and page architecture are very
important
3. Proportion of keyword links dropped again on average
4. Social Signals: correlations decreased slightly, but are still high
5. User Signals (*NEW) in top rankings significantly more positive
Ranking Factors And Correlations At A Glance:
As in the previous analysis, relationships between the various ranking factors are shown using the
Spearman correlation. The most important correlations as well as the most important averages for
the top ten are shown in the following graph:
Last name
First name
E-mail (privacy policy)
Company
Phone
Yes, I would like to receive regular information
about Searchmetrics and the Searchmetrics
products.
Send
About us | SEO Software | Blog | Shop | Searchmetrics Login
9/12/2014 SEO Ranking-Factors 2014 - Google.com | Searchmetrics
http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ 2/4
Get this image in a higher resolution here.
We again examined 300,000 URLs appearing in the top search result positions for the presence and
extent of specific properties. The results align with how these factors correlate with Google rankings.
This year, we have added several new features and put more attention to the analysis of average
values of features in comparison to the respective correlation.
Simply fill out the form and get instant access to the white paper >>
How To Interpret The Analyses
Correlation:
An analysis used to describe differences between certain properties of URLs ranking from position 1 to
30 (without implying any causal relation between property and ranking).
What differentiates URLs according to their ranking?
Average Values:
An analysis used to describe the existence or extent of certain features per position on average
(allowing an interpretation of possibly more relevant factors in general).
What do the top sites have in common?
What is a Ranking Factor?
There is so much data that goes into our studies
that often some of this data is misunderstood.
In order to clear any confusion, here is a guide
9/12/2014 SEO Ranking-Factors 2014 - Google.com | Searchmetrics
http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ 3/4
that provides an explanation of our approach
to the interpretation of the data. Get further
information here:
“What is a Ranking Factor?”
Our results yielded a need for greater emphasis on high quality, relevant content, technological
features, backlinks and social signals. For the first time, we have analyzed the most important user
signals as well.
The Most Important Results In 2014 At A Glance:
• Content:High quality, relevant content ranks better on
average, and is identifiable by properties such as
comprehensive wording in regard to the co-occurrence
of related terms in the context, a higher word-count and
media enrichment.
• Technology: A well optimized technical performance of a page
contributes to a good ranking, such as, robust site architecture with an
optimal internal linking structure, short loading times and
presence of meta tags.
• Backlinks: The quantity and quality of backlinks
remains crucial as there are many new features
introduced this year that have been revised to improve the quality of the
results.
• Social Signals: The correlation values regarding coefficients out of
the social sector have slightly decreased. The growth of the average total
number of signals per position was rather small.
• User Signals: For the first time, user signals were measured and as
expected there is a relation between rankings and higher click-through
rates, lower bounce rates and a high time-on-site.
Simply fill out the form and get instant access to SEO Ranking Factors 2014 >>
Infographic – SEO Ranking Factors 2014
As always, we have created a nice infographic to sum up the findings of the quite extensive white
paper and make the information graspable. This year, you will find some useful SEO survival tips and
fun facts too.
Check out the Details:
Infographic – SEO
Ranking Factors 2014
Enjoy your reading!
9/12/2014 SEO Ranking-Factors 2014 - Google.com | Searchmetrics
http://www.searchmetrics.com/en/knowledge-base/ranking-factors/ 4/4
About Searchmetrics
About us
Awards
Locations
Contact
Up to date
Events
Press
Jobs
Product details
Search engine overview
Search Terms
Keyword Research
SEO Rankings
Social Visibility
© 2014 Searchmetrics GmbH info@searchmetrics.com | Terms & Conditions | Data protection | Imprint
Tweet 407 647 119
You like this? Then please share it: Connect with us:
219Like