Melius Weideman
web-visibility.co.za
web-usability.co.za
Website Visibility
g-WebVisSE-7-WebVis
Why these
images???
COPYRIGHT: Melius Weideman 2014
Why these
websites on the
SERP???
Melius Weideman
web-visibility.co.za
web-usability.co.za
Website Visibility? SEO? PPC?
This is a PROCESS…
This is a PROCESS…
…a website’s STATUS…
…which could change…
…which could change…
Melius Weideman
web-visibility.co.za
web-usability.co.za
http://youtu.be/b1htILDAm8w
Weideman, 05:04
Website Visibility
Melius Weideman
web-visibility.co.za
web-usability.co.za
Website Visibility – even for images …
• Go to www.google.cz/ncr
• Select “Images” top left
• Type in “website visibility”
Why do these specific images appear?
Melius Weideman
web-visibility.co.za
web-usability.co.za
Indexing
STEP 1:!!! Are you indexed?
On Google: site:www.muni.cz – interpret!
Try this with other domains which are not indexed
Melius Weideman
web-visibility.co.za
web-usability.co.za
http://youtu.be/VAqxArE_6FE
Weideman, 13:42
Melius Weideman
web-visibility.co.za
web-usability.co.za
Website Visibility – give me a report
• DEMO: Get a report of some of the WebVis aspects we have covered, paste
the radar graphs into Paint and compare
• Go to www.spydermate.com
Compare and interpret these results
• Now repeat this exercise with
any 2 COMPARATIVE domains
of your choice
• But, unfortunately:
Melius Weideman
web-visibility.co.za
web-usability.co.za
Melius Weideman
web-visibility.co.za
web-usability.co.za
Social media & SEO
Melius Weideman
web-visibility.co.za
web-usability.co.za
Benefits?
Melius Weideman
web-visibility.co.za
web-usability.co.za
How? Create CONTENT of value
Melius Weideman
web-visibility.co.za
web-usability.co.za
Twitter 1
Melius Weideman
web-visibility.co.za
web-usability.co.za
Twitter 2
Melius Weideman
web-visibility.co.za
web-usability.co.za
How? Create CONTENT of value
Melius Weideman
web-visibility.co.za
web-usability.co.za
Mobile Optimisation
Why?
Melius Weideman
web-visibility.co.za
web-usability.co.za
Actually have a mobile site
Having a “mobile site” is a loaded
term that has the connotation of
two separate sites – a desktop
version and a mobile version (m.)
This was the prevailing thought
for much of the mobile search
infancy, and there are
services that will create
stripped-down versions of your
desktop site specifically
designed for mobile devices
Well, yes and no. While a segregated mobile
site (as is prevalently advertised) is better
than no mobile site at all, Google has
specified that it prefers websites that adapt,
or respond to multiple devices.
This is a good thing, right?
Responsive web design is not a new idea by
any means; Google has been writing about it
since 2012 and specifically prefers responsive
design over all other mobile web
configurations
Melius Weideman
web-visibility.co.za
web-usability.co.za
Responsive web design (RWD) is a web
design approach aimed at crafting sites to
provide an optimal viewing experience—easy
reading and navigation with a minimum of
resizing, panning, and scrolling—across a wide
range of devices - from mobile phones to
desktop computer monitors
Responsive Design 1
Google prefers it over separate mobile HTML
sites. Google still recognizes m. sites, as long as
the site abides by mobile guidelines
Sites that use responsive web design serve all
devices on the same set of URLs, with each
URL serving the same HTML to all devices and
using just CSS to change how the page is
rendered on the device. This is Google’s
recommended configuration
Melius Weideman
web-visibility.co.za
web-usability.co.za
Concentrating the incoming link juice to your main
URL! Not splitting the value of incoming traffic and
PageRank across multiple URLs
Responsive Design 2
What is the MAJOR reason behind doing
responsive design, from an SEO viewpoint?
Melius Weideman
web-visibility.co.za
web-usability.co.za
http://youtu.be/D03wRb4s7MU
Cutts, 1:48
Responsive Design 3
Melius Weideman
web-visibility.co.za
web-usability.co.za
Responsive Design 4
Melius Weideman
web-visibility.co.za
web-usability.co.za
http://youtu.be/vmKOe28U7b8
Access by Design, 1:13
Responsive Design 5
Melius Weideman
web-visibility.co.za
web-usability.co.za
Melius Weideman
web-visibility.co.za
web-usability.co.za
Preparation: Dummy Exam!
Attempt to complete the Dummy Exam provided
• Q1 and Q16 – check the stars …
• 14x Content questions, 100 minutes
www.surveymonkey.com/s/WebVisSE-DummyExamMUNI
Melius Weideman
web-visibility.co.za
web-usability.co.za
Challenge everything – is there a better/cheaper way?
Know your Search Engines & Metrics
Write solid content – full sentences, lots of keywords/phrases
You can never have enough high quality inlinks
Search for free tools to investiagte MOST SEO things…
EVERY page MUST have metatags and well-written anchor text
Who is in charge? A. THE USER! Who must you also please? B. THE CRAWLER!
What to take away from this course?
Stick to WHITEHAT, stay away from BLACKHAT!
URLs
HTML filenames
H1 tags