Topic –
WHAT?
Objective – YOU
SHOULD BE ABLE
TO…
Book
Ref. –
READ!
Actions – DO THIS!
Evaluation – CAN YOU
DO THIS?
To know the current leaders,
how they function, and be
aware of new developments
p19-27
Download CP: “A comparative analysis…”
(2011). Combine and interpret Figure 6 and 7
from this CP
Can you compare the major Search
Engines? Can you interpret the potential
effect of new developments?
Identify and understand how
little/much value each analytic
has
p17 - 18
Can you find a website with Google Analytics
code? Read book reference
Can you interpret each analytic measure?
How does the one affect the other? Can
you determine whether a website uses
classic or UA Google Analytics?
To know the differences in the
way in which SEs present their
results
p30-37
http://www.huomah.com/Search-
Engines/Search-Engine-Optimization/Bing-
vs.-Google-5-Real-World-SERPs-Analyzed-
Part-1.html
Can you view SERPs as your user sees
them?
Popularity
Analytics
Search
Engines
SERPs
MW Nov 2015
b-WebVisSE-9-Grid
Grid – Module b
Search Engines + Metrics
COPYRIGHT: Melius Weideman 2015