Final summary
Introduction to Service Science


Main topics to remember
•Service economy
•Service Dominant Logic
•Service system modelling
•Service environment and service cooperation
•Asymmetric information and its role in IT
•Software as a Service
•Basic of Diamond Path (4 diamonds)
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•

Service economy
•Product economy and basic consequences
•Development of service economy, why it is important
•Role of service in global economy
•Why everything is a service?

Service dominant logic
•Product dominant logic and its paradigm
•Service dominant logic basic paradigms
•SDL advanced paradigms
•What is value proposition?
•Difference in the role of customer in PDL and SDL
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Service system modelling
•Basic entities and their roles
•Provider
•Client (Customer)
•Target
•Relation among them
•Mention and use principle
•Role of time

Service environment
•How we build service environment
•Basic features of the environment
•Special cases of cooperation between service systems
•Cooperating service systems
•Dual service system

Asymmetric information
•Definition and differences
•Basic concepts and models
•Information about the price
•Information about the quality
•Auction models
•Moral hazard
•Role of IT in the Framework of Asymmetric information
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Diamond-Path Framework
Overview
Attention
Focussing
Cognitive
Elements
Agent-Team
Organization
Predictive
Behaviour
CI-connection
R
R
R
R
Manifestation
P
R
R
R
R
organizer
member
organizer
member
GBS
composite
R22
R11

Simple case study
•Assignment:
•To develop a service that recommend a proper road to the user, depending on the particular
situation of the user.
•

Context
Requirement
Service
Agent
Goal
Model
Use Case
Healthy run of the citizen
To find optimal road
Road planner
Citizen
To be healthy
Relaxing roads
Current status of weather and air pollution
Race of the moto bikers
To find optimal road
Road planner
Moto driver
To win the race
Race maps
Weather (rain / sunny), position of other participants
Emergency service
To find optimal road
Road planner
Driver of emergency vehicle
To get to the place of accident
City street map
Current situation of traffic
Realization

Exam
•Two parts
•5 closed question
•3 open question
•Exams will be open in  IS this Wednesday