Hybrid mode: both in Room A319 (Thursday 2nd Dec 2021, 10:00) and Online on Zoom

Abstract. In this talk, we will discuss solutions to personalization in multilevel marketing e-commerce systems. We will cover possible approaches from the architectural point of view, including algorithms necessary to create custom parts of the system that are not available from any cloud provider. Namely, we will talk about segmentation and contextual bandit. Such systems require automated A/B testing. Different evaluation criteria will be discussed with their impact on the system performance.