Adobe Systems
Examples of marketing survey


Smart City Survey



Preparation



Scenario



Scenario for municipalities



Scenario for interviewers



Data processing
Type of municipality
(inhabitants)
No. of municipalities
Total lenght of interview (HH:MM)
0 – 1000
10
7:10
1000 - 5000
12
11:51
5000 - 10000
6
4:56
Up to 10000
7
8:01

Main findings – small municipalities



Main findings – municipalities up to 10000 inhabitants



Main findings – the bigger cities



Supporting system for qualitative survey