Samir Zahreddine
UCO:496591


Amazon Go!
The Future of Shopping
Intro to Service Marketing:
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Contents of The Presentation:
Here’s what I will Present:
●Introductory to Amazon Go.
●Amazon Go app.
●Marketing Strategies and Services.
●
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Overview:
The store concept uses several technologies, including computer vision, deep learning algorithms,
and sensor fusion to automate much of the purchase, checkout, and payment steps associated with a
retail transaction. Its  concept is seen as a revolutionary model that relies on smartphones
technology to streamline the customer experience, as well as supply chain and inventory management.
Introduction:

Overview:
The store concept uses several technologies, including computer vision, deep learning algorithms,
and sensor fusion to automate much of the purchase, checkout, and payment steps associated with a
retail transaction. Its  concept is seen as a revolutionary model that relies on smartphones
technology to streamline the customer experience, as well as supply chain and inventory management.
Introduction:

Overview:
The store concept uses several technologies, including computer vision, deep learning algorithms,
and sensor fusion to automate much of the purchase, checkout, and payment steps associated with a
retail transaction. Its  concept is seen as a revolutionary model that relies on smartphones
technology to streamline the customer experience, as well as supply chain and inventory management.
Introduction:
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Introduction:
Amazon Go app
Customers should open Amazon Go app on their phones, then holding it to a scanning device, which
works like a subway turnstile and entering the store. Customers then put away their phones and
began shopping.- picking up items, putting them in bags found in-store or brought from home
(without needing to scan each item).

Amazon Go app
Introduction:
Your Key To Enter Amazon Go store.

Amazon Go app
Introduction:
Barcode Technology

Amazon Go app
Introduction:
Bar Code Scanner

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Procedure:
A Timeline Always Works Well
Scan the barcode
The turnstile opens
You can shop now
Open Amazon Go app
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Provided Services:
Breakfast:
Food on the Go! Or at the beginning of your day.
  Grocery:
Grocery shopping products.
  Conclusion:
Picking up food made , Easy and faster.
Fresh Food:
You can see food cocked at the spot or entrance.
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Marketing Strategies:
Reinforcing the Concept Using Infographics!
Speed:
Amazon Go focus on productivity, that’s why Amazon Go is Queue-less
Eye on the future:
Amazon creating new Shopping Experience , where it can attract customers to try it as something
new, depending on the psychological factors of customers.
Innovation:
Testing new ideas , without fear of risk or fail, to increase customers retention

Percentage:
How about the Percentages in 2017?
25%
65%
85%
Break Fast
Shopping Experience
Fresh Food

Percentage:
Appeal:
Convenient Stores
Amazon’s Profit
Amazon Go
C-stores
90%
55%

1.5 Million $
In the first opening year, and now it is valued ~ 1 Trillion $
Value:

Thanks!
Samir Zahreddine.
27.11.2019

Sources:
●https://www.marketing91.com/service-triangle/
●https://www.pkwydigital.com/amazon-go-digital-marketing/
●https://powerdigitalmarketing.com/blog/amazon-go/#gref