prof. Luca Carrubbo, Ph.D – lcarrubbo@unisa.it
Brno (CZ), 2022/10/13
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Value co-creation ‘gradients’: enabling human-machine interactions through AI-based DSS
Nudges from Heathcare
MASARYK Univ. of Brno (CZ) – Faculty of Informatics

- HMIs… why? -
Artificial Intelligence-based Decision Support Systems (AI-based DSS) are becoming increasingly
important in many contexts. There is the need to define a type of human-machine interactions for
new value co-creation processes' ranks, to help identify factors that can stimulate value
co-creation in human-machine interactions.
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•Insight n.3:
•technological tools, digital platforms and similar instruments can enable value co-creation,
•interactions are intended as complex and still not well understood,
•HMIs are not deepened at all in the logic of value co-creation.
•Insight n.1:
•participants really ‘active’,
•resources (every kind) basically ‘available’, ‘expendable’ or ‘usable’ when requested,
•interested entities (individuals, organization or whatever) ready, prepared, educated, motivated.
•Insight n.2:
•value co-creation can happen when some conditions are respected,
•everything is personal, experiential, and some doubt that could occur anytime strongly arise,
•the distinction between human and not human appears evident.

- HMI’s structural pre-condition -
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From human side
From not-human side
personal predisposition/tendency
technological instrument sensitivity
people education, experiences and background
machine training
individual learning ability
algorithm elements’ readiness
known language used
instructions’ availability and disposal
finality and cognitive alignment
embeddedness (integration / rooting)
user role (at a stated moment)
variety/variability management through ICT
user acceptance capacity
set up and connectivity appropriateness
contextualization (human side)
context-driven technology (not-human side)

- Gradients of structural preconditions -
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- Taxonomy of HMIs -
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- HMI’s systems determinants -
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From human side
From not-human side
continuity
reliability
relevance
completeness
engagement
speed, real time (timely)
coherence (congruence)
understandability
participation, pro-activity
digital divide avoidance

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- Spectrum of HMI in terms of value co-creation -


- Rank of value co-creation in HMI -
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-Many actors, many tools…
-How many problems in terms of value co-creation? -


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Luca Carrubbo
lcarrubbo@unisa.it
Università di Salerno: concorso per 28 Ricercatori - WeCanJob.it
Thank You