Risk management seminar
Part 2


What is Strategy ?
A Voyage on the Ocean
Controls
Objective
Strategy
Formulation
Tactics
Strategic
Analysis
x
Strategic
Option
x
20 October 2022
Copyrighted in its entirety, Dominique Garval,
Strategic Planning

•Objective :
To get from Copenhagen to Helsingborg as fast as possible and as
 cheaply as possible
•Strategic Analysis
Departure point / Prices / Weather conditions / Sea conditions /
  Traffic conditions / Departure times / Duration of journey ….
•Allocated  Resources
Business Expenses
•Strategic Options :
Bus? Rental car? Taxi? Helicopter shuttle? Boat? ….
•Strategy :
Take the helicopter shuttle
•Tactics :
Choose departure time / Prepare  luggage / Buy ticket / Take ear
plugs / Board the helicopter / Fasten seat belt …..
Example
20 October 2022
Copyrighted in its entirety, Dominique Garval,
Strategic Planning

Strategic Process
  Results to be
attained before
a certain date
Actual actions and
operations that are
necessary to
execute strategy
Objectives
Strategy
Tactics
 Set of carefully
selected / integrated
business priorities
to achieve objectives
20 October 2022
Copyrighted in its entirety, Dominique Garval,
Strategic Planning

Performance Scorecard
Objectives
Strategy
Tactics
Level i-1
Indicators
Targets
Indicators
Targets
Indicators
Targets
Objectives
Strategy
Tactics
Indicators
Targets
Indicators
Targets
Indicators
Targets
Level i
1.-
2....
1.-
2.-
3.…
1.-
2.-
3.-
4.-
5.-
6.-
7.…
8.
20 October 2022
Copyrighted in its entirety, Dominique Garval,
Strategic Planning

First level of strategy
Corporate strategy
Second level of stategy
Funkcional stategy          – IT strategy,
production strategy
marketing strategy
financial strategy
HR strategy