Presenter: Prateek Kalia, Ph.D., Masaryk University

Abstract: In this lecture, the audience will be introduced to Cellulographics©, which is one of the newest segmentations based on behavioral classification of smartphone users, its evolution, and future directions. The second part will include a discussion based on a thematic analysis of scientific literature on augmented reality and smartphones. In the last part, the importance of Cellulographics© in the field of augmented reality will be discussed with the help of some published research models.