Competition
Design a packaging that is made for sweets.
Join us in celebrating the art of packaging design with this year’s
delightful and imaginative topic of SWEETS IN A BOX.
Indulge in childhood memories or think of your all-time favourite
sweets and create a design that not only protects and preserves
in a sustainable way, but also tells a story, creates an experience,
and stimulates the senses.
The Model Young Package is a design competition that focuses
on paper-based packaging prototypes. We are looking for
innovative ideas using cardboard and other paper-based
materials.
If your design stands out, we might ask you to bring it to life! You
might get the chance to compete in a real-world challenge with
actual customers.,
You can find more information about the expected outputs in the
chapter “Briefing”.
Prizes
Abstract
Announcer and Organizer
Model Group
Media Partners
German Design Council
CzechDesign
The character of the competition
A two-round international packaging design com-
petition:
The First Round,as an Open Contest, packaging
prototypes are evaluated anonymously.
In the Second Round the selected designers from
the First Round are invited, accompanied by
renowned designers chosen by the announce to
prepare a proposal according to a brief of the
selected client from Model Group.
Competition schedule
01. 09. 2024 – Opening of registrations for the First
Round
31. 12. 2024 –Submissions deadline for the First
Round (last day for digital submissions)
February 2025 – Jury session for the First Round
April 2025 – Start of the Second Round
May 2025 – Client session for the Second
Round
June 2025 – Award Ceremony, announcement
of the winners, new theme for Model Young
Package 2025
Competition categories
The First Round of the competition is open to
participants from all over the world from the age of
15, students and professional designers.
Competitors can enter the following categories:
1/ High schools – Students of secondary and
tertiary schools from the age of 15
2/ Unlimited – University students or designers
without age restrictions
First Round – Open Contest
Category: Unlimited
1st place 4,000 EUR
2nd place 3,000 EUR
3rd place 2,000 EUR
Category: High Schools
1st place 3,000 EUR
2nd place 2,000 EUR
3rd place 1,000 EUR
Online Award 1,000 EUR
Special prizes may also be awarded.
Second Round – Professional
Challenge
1st place 6,000 EUR
2nd place 4,000 EUR
3rd place 2,000 EUR
The theme of the competition
The theme of the competition is
“Sweets in a box”.
With this year’s topic being “Sweets in a Box”, the
Model Young Package Award is your canvas to
revolutionize how we see and experience sweets –
from chocolates to fruit gums, from candies to
cookies, and everything sweet in between.
The intended packaging material must be paperbased
and recyclable/reusable.
See more in Chapter 2/ Briefing.
Contact
myp@modelgroup.com
modelgroup.com/myp
Table of Contents
1 HOW TO SUBMIT YOUR IDEAS .........................................................................5
2 USED MATERIAL...............................................................................................5
3 THE BRIEF.........................................................................................................6
3.1 THE BRIEF – FIRST ROUND (OPEN CONTEST) ..........................................................6
3.2 THE BRIEF – SECOND ROUND (PROFESSIONAL CHALLENGE).......................................6
4 FIRST ROUND – OPEN CONTEST .......................................................................6
4.1 REGISTRATION OF PROTOTYPES (FIRST ROUND).......................................................6
4.2 SUBMISSION OF SHORTLISTED FIRSTROUND PROTOTYPES ..........................................7
4.3 EVALUATION OF THE FIRST ROUND........................................................................7
5 SECOND ROUND – PROFESSIONAL CHALLENGE................................................8
5.1 PARTICIPATION, SUBMISSION AND EVALUATION OF THE SECOND ROUND......................8
6 PRIZES..............................................................................................................8
7 LEGAL NOTICE ..................................................................................................9
7.1 THE RESPONSIBILITY OF THE ANNOUNCERAND THE ORGANIZER..................................12
8 ABOUT THE COMPETITION .............................................................................13
5
1 How to submit your ideas
First Round (Open Contest) prototypes
The competitors in the First Round are obliged to
submit their competition work digitally in pdf form –
a pdf file including photos, a vector blueprint design,
and a required description of a physically built
functional prototype of the packaging. The design
must be a functional mock-up and must follow the
First Round- briefing (see Chapter 2). The prototype
must be well built considering possible
representative and exhibition purposes.
Chosen competitors will be notified by the organizer
by e-mail following preselection in January 2025 to
deliver physical prototypes.
Only designs from those participants who register
using the online registration form will be accepted
for the First Round – Open Contest of the
competition.
Link: www.modelgroup.com/myp
Second Round (Professional Challenge) prototypes
The competitors in the Second Round are obliged to
submit their competition work physically in the form
of a real existing functional prototype of the
packaging. The design must follow the Second
Round- briefing and take the form of a functional
mock-up. The model must be well built with an
overall design suitable for serial production.
Only designers invited by the organizer to take part
in the Second Round will be allowed to submit
prototypes.
For both rounds, the following applies:
The production costs of the prototypes and any
postal fees are paid by the participant.
Competition designs are not returned to the
participants of the competition and remain in the
archive of the competition announcer.
In the case of particularly successful designs, the
announcer may address the author for the
completion and implementation of the design in
serial production.
2 Used Material
The material used for the packaging prototype must
be a material that is printable and of a type used by
Model Group, primarily the whole range of
corrugated, solid, and laminated cardboard.
Other materials can be used as additional material.
More about the permitted materials can be found at
www.modelgroup.com/myp.
The competition prototype must not contain any real
food, medicines, or nutritional supplements.
Empty bottles, cans or bags acting as a packed
product are approved.
Competitors can apply for free corrugated
cardboard at one of the MODEL Shops in the Czech
Republic, Slovakia, Austria, Germany, and
Switzerland.
Link:
shop.modelgroup.com
Please contact the relevant branch for collection.
Competitors may apply for 3-layer cardboard type E
(thickness ~1.5 mm) or B (thickness ~3 mm) and 5layer
cardboard type BC (thickness ~7 mm). All
materials are brown in sheets of 120 x 80 cm.
6
3 The Brief
3.1 The Brief – First Round (Open Contest)
The theme of the competition “Sweets in a box” is
devoted to sweets packaging.
All recyclable and/or reusable materials are permitted.
Cardboard/corrugated board prototypes are
preferred. You can digitally submit one prototype,
choosing one from the specific briefing areas below.
1.1. Option 1: Omnichannel Packaging
- Create a packaging solution for retail,
transport, and e-commerce.
- Prioritize a design that enhances the overall
presentation and handling of the product.
- Ensure adaptability by seamlessly fitting any
distribution channel.
- Consider an all-in-one or modular multi-part
solution, combining gift and postal packaging
for e-commerce.
- Explore the use of multiple parts, like a gift box
and matching shipping box, for added
versatility. (Only, if necessary)
- Always consider packaging sustainability.
.
1.2. Option 2: Open briefing
- Propose an innovative primary, secondary, or
tertiary packaging solution for sweets, utilizing
paper-based materials that meet modern
packaging criteria.
- Showcase creativity by presenting a packaging
idea that may not conform to the initial briefing
but fulfills all essential requirements.
- Demonstrate versatility in design, considering
unique use cases for sweets packaging within
the chosen packaging tier.
- Utilize paper-based materials to align with
sustainability goals and contemporary
packaging trends.
- Embrace the open nature of the briefing to
unleash creativity and present a sweets
packaging solution that goes beyond
traditional constraints within the specified
packaging tier.
- Always consider packaging sustainability.
3.2 The Brief – Second Round (Professional
Challenge)
The Sweets in a Box theme also covers the brief for
the second round, which is set by the client at the
briefing meeting.
This is followed by a feedback meeting and final
evaluation with the client, at which point the
participants are asked to send in their physical
prototype.
4 First Round – Open Contest
4.1 Registration of Prototypes (First Round)
Participants can enter the competition as individuals
or teams by registering using the online form on the
competition website modelgroup.com/myp.
When registering as a team, each team will
designate a main contact person with whom the
organizer will communicate regarding the progress
of the competition or the payment of prizes.
In the form, competitors will complete their contact
details and attach a description of their submitted
design which will be available to the jury during
evaluation.
During registration, upload a PDF introducing your
concept to the jury without personal information. For
the purposes of anonymity, it is important not to
state any personal information (e.g., name, school)
and focus purely on the promotion of your concept.
Be creative and find your own way to structure the
file (attach YouTube links, create your own layout or
pick choose a color palette) – the only requirements
are:
- Your pdf file may contain no more than 5 photos.
- Your pdf file must include a vector structural
design blueprint of your prototype.
- Your pdf file must include the title of your work
and a description in English.
- The final size of your pdf file is limited to 10 MB.
You will receive a unique ID on the website’s
confirmation page immediately following
registration. Save this ID for future verification and
possible support requests.
7
4.2 Submission of Shortlisted First Round
Prototypes
Chosen competitors will be notified by the organizer
by e-mail following preselection in January 2025 to
deliver physical prototypes.
These shortlisted prototypes for final jury evaluation
must be delivered to the address of the organizer of
the competition. Place the unique code from the
website’s confirmation page directly on the
competition prototype (in the most elegant way
possible) as well as on the envelope or package in
which the work is sent!
The competition design prototype should be sent by
the delivery service packed so that it arrives
undamaged, i.e., in a sufficiently large box or envelope
in which it is stably secured.
The competing design must be delivered to the
organizer’s address no later than on the closing date
31 January 2025 (the date of delivery is decisive).
Later delivery means no jury evaluation and no chance
of winning.
The competing prototype must be sent to one of two
addresses of the competition organizer:
1)
Model-Kramp GmbH
Model Young Package
Otto-Hahn Straße 41
63456 Hanau
Germany
2)
Model Obaly a.s.
Model Young Package
Tesinska 2675/102
746 01 Opava
Czech Republic
Note for foreign participants: The consignment will
contain a declaration for the customs office: “This is
an item sent to the international Model Young
Package competition and its value for customs
purposes is a maximum of 10 EUR”.
4.3 Evaluation of the First Round
The packaging should provide new solutions and
should impress with a visionary concept. The
evaluators in the competition will evaluate, in
particular:
- the innovation and creativity of packaging design
- design creativity and visual look
- the functionality of the packaging
- packaging ergonomics
- production capability
- sustainability
- the quality of prototype processing
The winner will be determined by a jury appointed
by the organizer. The organizer will ensure that the
jury does not know who the authors of the evaluated
competition entries are, and the jury will not have
access to the identification or contact details of the
competitors. The jury’s decisions are final.
8
5 Second Round – Professional
Challenge
5.1 Participation, Submission and Evaluation of
the Second Round
The selected contestants who have been contacted
by Model after the end of the First Round can
participate in the Second Round of the competition.
These contestants will receive an invitation to a
special assignment with a selected client to be
revealed during the contest.
Following this assignment, they are entitled to two
remote consultation meetings with Model
representatives, followed by a feedback session.
During the assignment, they will also be given a
specific date by which they must send physical
prototypes to the selected address for final
evaluation.
6 Prizes
First Round – Open Contest
Category Unlimited – Universities & Designers
1st place 4,000 EUR
2nd place 3,000 EUR
3rd place 2,000 EUR
Category High Schools – Secondary schools and
tertiary professional schools
1st place 3,000 EUR
2nd place 2,000 EUR
3rd place 1,000 EUR
Online Award 1,000 EUR
In addition, special prizes may also be awarded:
- The Model Group Innovation Centre Award
- The Chairman of the Jury’s Award
The winner of the Model Group Innovation Centre
Award will obtain a three-week paid internship at
the Model Group Innovation Centre.
Second Round – Professional Challenge
1st place 6,000 EUR
2nd place 4,000 EUR
3rd place 2,000 EUR
The payment of prizes – the reward (prize) will be
paid to the winner by transfer into the bank account
specified by him/her no later than 30 days from the
communication of payment details to the organizer
(should complete details be provided). Payment details
for the prize will be requested from the winner
after the results are announced.
If the competition prototype is a work of a team, the
organizer will transfer the reward in full to the
account of the person who registered the
competition prototype. The competitor who
registered the competition prototype is responsible
for the subsequent distribution of the remuneration
among the individual authors (team members)
according to the amount of their percentage share in
the competition prototype or according to another
collective agreement.
9
7 Legal Notice
By registering, the competitor confirms that he/she
has read and agrees to these competition rules and
undertakes to comply with them.
The competitor is entitled to send only such a
competition work which is the result of his/her own
creative activity or the creative activity of a team of
authors who agree to participate in the competition
and with these rules and proceed in agreement with
the competitor.
The competitor is responsible for having the
consent of all co-authors (including consent to the
use of their personal data) who have participated in
the registered competition work.
Entries that have previously won awards cannot be
submitted.
The organizer reserves the right of final decision in
all matters related to the competition, including its
interruption or cancellation of the entire competition
or its individual categories.
The organizer reserves the right to cancel the
competition at any time.
The organizer reserves the right not to select a
winner or to place more than one candidate in the
same order in the competition, as well as the right to
award only certain prizes.
The organizer reserves the right to reject incomplete
or incorrectly completed registrations.
The organizer reserves the right to change these
rules during the competition. Participation in the
competition is not a right.
The announcer reserves the right to select one or
more winners from both categories joining The
Second Round – Professional Challenge. The
announcer reserves the right to select one or more
winners for an internship at its Innovation Centre.
The announcer also has the right not to accept any
of the winners to its Innovation Centre.
The competitor guarantees that by creating a competition
prototype and using it for the purpose of the
competition, he/she has not unjustifiably interfered
with any rights of third parties, especially copyright
and related rights in accordance with Act No.
121/2000 Sb., the Copyright Act, as amended. By
submitting a competition prototype, the competitor
declares that he/she is entitled to exercise all rights
relating to the production and use of the work.
Should this statement prove to be untrue, the
competitor is deemed responsible for all the
damages potentially incurred by the announcer or
the organizer.
Authors, co-authors, or collaborators who have
participated directly in the preparation of the
competition or the announcement of the
competition, people who are full members or
alternates of the jury, the secretary of the jury, the
examiner of competition proposals, invited
competition experts, and their spouses, permanent
project partners, immediate superiors and direct
collaborators of these persons may not participate
in the competition. Furthermore, employees of the
announcer and the organizer who have been
involved in the preparation of the competition rules
and the evaluation of the results may not participate
in the competition. If it is found during the
competition that any of the invited participants do
not meet this condition, they will be excluded from
the competition.
The announcer and the organizer of this competition
undertake not to misuse any of the competition
proposals or parts thereof.
Competitors understand that the submitted
competition proposal (competition prototype) and
the author’s name may be published by the
announcer and the organizer and further used for
exhibition, news, archive, and promotional purposes
in appropriate forms, including communication over
the Internet. This authorization is granted as
qualifying, gratuitous, and without any restrictions
related to time, space, technology, and quantity. The
proposal may be further provided by the announcer
and the organizer and used by a third party for the
same purposes.
10
By registering a competition work, the competitor
grants consent to the announcer and organizer
within the framework of communication of the
competition results:
- to a possible interview on their competition
work / story to the media
- to the publication of a possible story / feature
and photo in the media
The competitor grants the announcer and the
organizer exclusivity in the presentation of the
competition work for the duration of the current year
(until 31 December 2025). The competitor thereby
acknowledges that any use of the competition work
(works) by the competitor or a third party, as well as
the granting or transfer of usage rights for the
benefit of a third party, is prohibited during the
competition due to the possibility of conflict with the
interests of the announcer and the competition
organizer.
Registered prototypes delivered to the organizer’s
address, i.e., to the registered office of Model Group
become the property of the competition announcer.
If a competition prototype is shortlisted in the jury’s
evaluation, the competitor also undertakes to refrain
from using and transferring rights to this prototype
without the prior express consent of the organizer
during the period until 31 December 2025. Within
the specified period, the announcer has the
preferential right to close a paid license agreement
with the competitor regarding the provision of
exclusive usage rights related to the competition
prototype (works) for commercial purposes.
Conversely, if such preferential right is not
exercised, the competitor is no longer bound by this
(this does not, however, affect the rights of the
organizer and the announcer to use the competition
work for exhibition, news, and promotional
purposes, even after the competition).
The competitor grants the announcer and the
organizer exclusivity in the presentation of the
competition work for the duration of the current year
(until 31 December 2025).
The competitor thereby acknowledges that any use
of the competition work (works) by the competitor
or a third party, as well as the granting or transfer of
usage rights for the benefit of a third party, is
prohibited during the competition due to the
possibility of conflict with the interests of the
announcer and the competition organizer.
Registered prototypes delivered to the organizer’s
address, i.e., to the registered office of Model Group
become the property of the competition announcer.
If a competition prototype is shortlisted in the jury’s
evaluation, the competitor also undertakes to refrain
from using and transferring rights to this prototype
without the prior express consent of the organizer
during the period until 31 December 2025. Within the
specified period, the announcer has the preferential
right to close a paid license agreement with the
competitor regarding the provision of exclusive
usage rights related to the competition prototype
(works) for commercial purposes. Conversely, if
such preferential right is not exercised, the
competitor is no longer bound by this (this does not,
however, affect the rights of the organizer and the
announcer to use the competition work for
exhibition, news, and promotional purposes, even
after the competition).
Buy-out rights: should the announcer wish to acquire
any competition entry and thereby acquire the
intellectual property rights to it (including the right
to modify and transfer these), the participant that
has created the competition entry will be paid a oneoff
fee and the participant shall irrevocably transfer
to the announcer all rights, title, and interest in the
competition entry and its IPR.
If the participant has filed any application(s) or been
granted any registration(s) to the intellectual
property rights to the competition entry or any right
attached, the participant shall further assign the
related application(s) and/or registration(s) to the
announcer and provide all information about the
related application(s) and/or registration(s) to the
announcer.
11
Payment of the given one-off fee is independent of
the prize money and will be paid additionally. The
announcer reserves the right to buy out any competition
entry for a one-off fee of €1,000 for each
competition entry. If the competition entry is submitted
by a team, it must be stated in the submission
which team member(s) owns the intellectual
property rights to the competition entry. The
participant stated as the owner of all intellectual
property rights to the competition entry guarantees
that the participant is the sole legal and beneficial
owner of such rights.
The prize money for the awarded prototypes already
includes the buy-out rights to the winning prototype,
whose intellectual property rights are automatically
transferred to the announcer of the competition.
In all matters directly affecting the competition, in
particular the announcement of the results of the
competition, registration and technical matters,
communication between the competitor and the
announcer will take place by e-mail (by sending a
message by a simple e-mail) or orally by telephone.
If a team of authors participates in the competition,
communication will take place with the competitor
who has registered the competition work.
Neither the announcer nor the co-organizer is liable
for damages if the selected finalists and/or winners
of the competition cannot be successfully contacted
at the e-mail address and/or mobile phone number
provided during registration for the competition
(communication problems on the part of the
competitor, an incorrect or non-functional e-mail
address and/or mobile phone number). Neither the
organizer nor the announcer of the competition is
responsible for technical problems in the
transmission of data by electronic means.
Participation in the competition is not subject to any
fee. The costs associated with the production of the
competition prototype and other costs of the
competitor are borne by each competitor. Neither
the announcer nor the co-organizer pays for or
reimburses competitors for the costs associated
with participation in the competition or any other
costs unless explicitly stated in these rules.
The winner is obliged to settle tax obligations if it
incurs them in connection with the receipt of a prize.
The financial reward for the winner is subject to
taxation.
Should it not be possible to pay the prize into the
account communicated by the competitor for any
objective reasons, the organizer reserves the right
to delay the payment of the prize until the details of
a replacement account is given to another
representative of the chosen team.
The day of the debiting of the amount from the
organizer’s account is considered proper fulfilment of
the obligation of the organizer (and the announcer)
to pay the winner’s reward. The reward is subject to
taxation pursuant to Act No. 586/1992 Sb. on Income
Taxes, as amended.
The legal code of the Czech Republic is decisive for
all legal relations, rules of participation, competition
conditions, contractual arrangements, and usage
rights. In the resolution of any disputes related to the
competition, all persons concerned are obliged to
proceed preferentially by conciliation with the
participation of the organizer of the competition.
The competitor acknowledges and expressly agrees
to the processing of his/her personal data in
accordance with Article 7 of Regulation (EU)
2016/679 of 27 April 2016 on the protection of
individuals regarding the processing of personal
data and on the free movement of such data.
The personal data provided in the registration form
is processed for the identification and registration of
competitors (hereinafter also referred to as the
“participant in the competition”) for the period from
its provision within the competition until the
announcement of the competition results or until
possible writ- ten withdrawal of consent, though for
a maximum of 2 years of its provision.
After this period, the administrator (who in this case
is the announcer) or the processor (which in this
case is the organizer) is obliged to destroy all
personal data provided in accordance with the
Personal Data Protection Act immediately.
12
Personal data is obtained from the participant in the
competition based on electronic communication, by
means of which the data subject communicates it to
the organizer of the competition. The personal data
of the participant in the competition will be
processed to the above extent in the electronic
database of the administrator / processor. All data
is stored in digital form.
At the same time, by submitting a competition
registration form, the competitor agrees that the
announcer / organizer will send information about
the competition by e-mail using a newsletter which
may also cover future years of the Model Young
Package competition or may contain business
information and offers.
Subscription to the newsletter is performed
automatically within the framework of the
registration form; competitors can unsubscribe at
any time using the web application.
The participant in the competition has the right to:
- request information on what personal data is
being processed.
- request clarification regarding the processing
of personal data
- request access to this data and have it
updated or corrected.
- request the deletion of this personal data.
Each participant in the competition has the right to
request that the administrator or processor blocks,
corrects, supplements, or destroys his/her personal
data. The participant has the right to revoke his/her
data consent at any time with future effect by e-mail
sent to myp@modelgroup.com. Withdrawal of consent
shall not affect the lawfulness of processing
based on consent given before its withdrawal.
Withdrawal of consent also does not affect the
processing of personal data that the controller
processes on a different legal basis than the consent
granted by the participant.
See the announcer’s website at modelgroup.com for
more information on the processing of personal data.
7.1 The responsibility of the announcer and the
organizer
Neither the organizer nor the announcer is
responsible for:
- processing or evaluating any inaccurate
information, technical errors or other errors that
are provided during registration.
- any problems or technical failures, to telephone
networks or lines, computer internet systems,
servers or computer equipment providers that are
not within its competence, due to which any per
son would be unable able to enter the
competition or complete his/her entry.
- loss of data, non-delivery of or delay to a
consignment caused by third parties used for the
transport and delivery of consignments or data.
- protection of copyright and intellectual property
rights.
No transferable or licensing rights of the author or
originator pass to the organizer by means of the
registration of a competition work.
The organizer may organize any part of the
competition, including its announcement, on-line in
connection with the possible development of a
pandemic if a corresponding emergency measure of
the Ministry of Health, a government regulation or a
law recommending organization on-line is issued or
ordered.
8 About the competition
The Model Young Package is an internationally recognized
competition that has existed since 1996.
Today, it is the largest packaging design
competition of its kind in the world and, thanks to
its diver- se categories and vibrant community,
attracts the most prominent designers. Many young
talents take part in it every year. The word “young”
has nothing to do with age here, but means “new
to the field”, because age doesn’t matter, and
anyone can come up with an extraordinary idea.
Participants present their futuristic packaging ideas,
and the expert jury selects the most exceptional
designs. In a recent update, the authors of the best
designs move on to a professional challenge round,
working with real clients. Winning this award has
historically propelled designers into successful
careers, with past laureates including Jan Čtvrtník, who
worked with NASA, IKEA, and Electrolux, Ladislav
Škoda, chief designer for Tescoma, and Jaroslav Juřica,
creator of the award-winning 002 chair for TON.
Competition Announcer and Organizer
Model Holding AG
Industriestrasse 33
8570 Weinfelden
Switzerland
Media Partner
Rat für Formgebung Service GmbH – German
Design Council
Friedrich-Ebert-Anlage 49
60327 Frankfurt
Germany
Media Partner
CZECHDESIGN.CZ, z.s.
Vojtěšská 244/3, Nové Město
110 00 Prague 1
Czech Republic
Contact:
myp@modelgroup.com
Complete information about the competition can
be found on the website modelgroup.com/myp