CONFIDENTIAL Designator
User experience
CONFIDENTIAL Designator
Who am I?
Mária Šviriková
▸ Senior interaction designer
▸ 5 years in Red Hat
▸ Working on cloud based open source projects
▸ Coach at the nonprofit organization Czechitas
CONFIDENTIAL Designator
What will we
discuss today
▸ Introduction
▸ What is UX, UX vs UI
▸ UX examples
▸ What can YOU do?
▸ Usability principles
▸ Design thinking and process
▸ Activity?
▸ Final word
CONFIDENTIAL Designator
Imagine…
5 min
Activity
CONFIDENTIAL designator
V0000000
What is user experience?
CONFIDENTIAL Designator
Think about the last
time you took a tram
Photo by Alex Paganelli on Unsplash
Activity
User experience
The user experience is how a user interacts with and experiences a product,
system or service (even company). It includes a person's perceptions of
utility, ease of use, and efficiency. Also, all the emotions and feelings before
and after that are connected to the product, system or service.
The process of creating end to end
experience between user and a
product/service/system
UX Design
Don’t make me think!
- users
“Everything is designed.
Few things are designed well.”
- Brian Reed
UX honeycomb
User interface (UI) is the space where
interactions between humans and machines
occur.
User interface
When do I select
the amount of the sugar?
How do I know
the selected amount?
UX vs UI
1 000 000
1 000 000
https://www.nngroup.com/articles/100-years-ux/
UXers in 2017
Doing
- UX Designer
- UI Designer
- UX Researcher
- Interaction Designer
- Visual Designer
- UX Writer
- Product Designer
- Content Strategist
- UX Engineer
- User Interface Developer
- Service Designer
- Motion Designer
UX jobs
Leading
- UX Manager
- UX Strategist
- User Experience Director
- UX Product Manager
Design process
CONFIDENTIAL Designator
3 minutes
Activity
5 min
Design thinking
● An approach used for practical and creative problem-solving
● Design Thinking can also be applied to any field; it doesn’t necessarily
have to be design-specific
● It is extremely user-centric
● Understand people’s needs and come up with effective solutions to
meet those needs
Design thinking
Idea for a new service
Create potential user journey
Defining a problem with a team Discussing iterations with the team
Redefine problem, incorporate feedback and
new findings
Testing a prototype, gathering feedback
Improving a prototypeGenerating ideas how to solve the problem/
need
Desk research (reported problems, previous
research)
Identifying missing opportunities
Identify potential users and create assumptive
personas
Creating the first prototype
Test with users and get more information about
their behaviour
Overlap of:
▸ Desirability
▸ Viability
▸ Feasibility
User centered design solution
5 usability principles
○ Learnability: How easy is it for users to accomplish basic tasks the first time they
come across the design?
○ Efficiency: Once users have learned the design, how quickly can they perform
tasks?
○ Memorability: When users return to the design after a period of not using it, how
easily can they reestablish proficiency?
○ Errors: How many errors do users make, how severe are the errors, and how
easily can they recover from the errors?
○ Satisfaction: How pleasant is it to use the design?
CONFIDENTIAL Designator
The good Good design:
● Is innovative
● Makes a product useful
● Is aesthetic
● Makes a product understandable
● Is unobtrusive
● Is honest
● Is long-lasting
● Is thorough down to the last detail
● Is environmentally friendly
● Involves as little design as possible
CONFIDENTIAL Designator
Problem: People don't brush their teeth regularly
Activity
Think of as many different ways as possible
Go crazy, go wild
AI usage in UX / UI
and research
Usage
● summarize things
● analysis of text
● meeting notes
● image generation
● video + infographics
● coding
● idea generation
● learning + role playing
● synthetic research
● wireframes + prototyping
● data analysis
● tech support
● critique
● test concepts and ideas
Tools
notion.soopenai.com Figma plugins
ChatGPT
● Assists with brainstorming design ideas, writing UX copy, and generating user scenarios.
● Provides quick answers to design-related questions.
● Provides design assistance: wireframing, prototyping, accessibility checks.
● Helps with usability testing: writing plans and scenarios, synthetic testing, analyze feedback.
● And much else…
Notion AI
● Generate design ideas and inspiration by providing creative prompts
● Organize and manage design projects with task lists and timelines
● Collaborate by allowing team members to comment and provide feedback in real-time
● Create user personas and journey maps through templates and AI-generated content
● And much else…
Midjourney,
Adobe
Firefly,
Leonardo AI,
Etc etc source
Let’s try it create
a logo
and a name
looka.com
Try it - create
a logo and a
name
looka.com
THANK YOU