Seminární skupina 01, 02 předmětu Základy odborného stylu
Slova, kterým je lepší se vyhnout
V akademickém psaní je dobré se vyhnout slovům, která jsou:
- hovorová nebo nespisovná,
- slangová,
- nicneříkající,
- rádobyvědecká.
Příklady z posledních dvou kategorií:
- good/bad
- simple/difficult
- notion, issue
- essential, crucial, vital - pokud je takových věcí víc než jedna
Prompt: Give examples of the so-called corporate-speak nouns, adjectives, and verbal phrases. Propose a replacement for each.
NOUNS
| Corporate-Speak Adjective | Clear Alternative |
| "Synergy" | "Collaboration" |
| "Leverage" | "Use" |
| "Bandwidth" | "Capacity" or "Time" |
| "Core competencies" | "Key strengths" |
| "Value proposition" | "Benefit" or "Selling point" |
| "Low-hanging fruit" | "Quick win" or "Easy goal" |
| "Paradigm shift" | "Major change" |
| "Actionable insights" | "Useful information" |
ADJECTIVES
| Corporate-Speak Adjective | Clear Alternative |
|---|---|
| "Robust" | "Strong" |
| "Scalable" | "Expandable" |
| "Best-in-class" | "Top-rated" or "Highest quality" |
| "Game-changing" | "Transformative" or "Innovative" |
| "Cutting-edge" | "Advanced" |
| "Disruptive" | "Innovative" or "Challenging norms" |
| "Holistic" | "Comprehensive" |
| "Agile" | "Flexible" |
VERBAL PHRASES
| Corporate-Speak Verbal Phrase | Clear Alternative |
|---|---|
| "Circle back" | "Follow up" |
| "Drill down" | "Examine closely" |
| "Take this offline" | "Discuss this later" |
| "Align on priorities" | "Agree on priorities" |
| "Facilitate engagement" | "Encourage participation" |
| "Move the needle" | "Make progress" |
| "Gain traction" | "Become popular" or "Make progress" |
| "Think outside the box" | "Be creative" |
How to Replace Corporate-Speak
- Simplify language: Replace vague or fancy-sounding terms with plain, actionable words.
- Be specific: Whenever possible, provide concrete examples or details.
Example:
Instead of "We aim to leverage synergies between departments," write "We aim to help departments collaborate better on shared projects." - Use active voice: Avoid passive constructions to sound more direct.
Example:
Replace "Actionable insights will be delivered to the team" with "The team will receive useful information."
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