New brands, Re-branding3 Co-branding
Many travellers nowadays seek hotels according to the purpose of their trip and so. we can say, that travellers are redefining the leisure market-Demand has'encouraged- the growth of new destinations and new products, including vacation ownership or tlmeshare resorts. No one hotel sector alone can meet today's varying travel needs; As-.au-esult many of che.traditional well-established hotel companies, have been converteclVto- multi-brand companies with steadily extending'portfolios, Marriott, a traditional hotel owner, now:-has a,speci'fic brand for each, niche .of .the market, Qnce;timeshare became popular its management introduced Marriott Vacation Club International, which has become an. established leader in the market of timeshare resorts, Radisson decided :to.benefit from the popularity-of cruising holidays and set up the Radisson Seven.Seas Cruises fleet.
According to some other players a big. expense in building and operating a hotel is the kitchens and restaurants. Hence they introduced.partnerships dn the form-of. "co-branding" as a new hospitality strategy reflecting innovation and maximizing value for owners and guests alike. An example can be strategic placing internationally recognized restaurants with proven track records of profitability in or beside well-establishedliotels.
well-established = dobře .zavedený, uznávaný, extending portfolio - rozšiřující se portfolio, vacation = prázdniny
Listening Comprehension 10: A Story oťOne Hotel
You will hear an interview with'the manager of the Airport Marriot hotel in Miami about changes they made in order to improve the satisfaction level of guests in this: hotel. Listen and then do the following tasks.
I. Are the statements true or false? If they are false-, explain why.,
1. Marriott decided to downsize in; 1972.
2. It used to be a large mid-market hotel.
3. Originally it was difficult for guests to find their rooms.
4. The Courtyard has the smallest capacity,
5. The Fairfield is the cheapest,
6. There are regular buses taking hotel guests, to/from.the airport at.a very low fare.
7. The changes made also led to repositioning, as the new establishment can attract target groups from different income levels. . ;
II. Answer the following questions:
].. What process did the manager call "tri-branding" and what are its advantages?
2. Explain the term "flagship".
exercise 5
There are many abbreviations used in brochures. Match them with the correct expression they stand for..
Exercise 2
Match the terms used on board of a cruiser with their
1. FB
2. s/c.
3, nts
4; B&B
5. incl
ó. p.d,
7. rtn
8. HB
9. SO
10. CO
a) self-catering
b) return ticket
c) per day
d) full board
e) nights
0 bed and breakfast
g) including
h) stay-over
i) check-out
j) half-board
1.cruiser	a. hotel
2,passenger	b..general manager,
3.berth .	c. head,receptionist
4.cabIn	d. floor
5,crew	e. guest
6. steward y	f. bed
7, deck	g. staff
8.captain	h\ room . ■
.Exercise 4
Practise the following structure by adding different jobs in the tourism industry and explain, why you would like that job. Some jobs are suggested in the box below.
executive manager, housekeeper, hostess, receptionist, chef, maitre d'hotel, night auditor, sales manager.. , '__
Example: If I weren't doing what I'm doing today, I'd probably be a......because ... .If I
weren't a waiter/waitress, I'd probably be a... because Hike......