2013 International
Tourism Results and
Prospects for 2014
UNWTO News Conference
HQ, Madrid, Spain
20 January 2014
John G.C. Kester
Acting Director,
Tourism Market Trends Programme
Inbound tourism: World
International tourist arrivals, 1995-2013* (million)
530
562
588 604
627
677 676
696 690
762
807
853
909 927
891
949
995
1035
1087
0
200
400
600
800
1000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*
International tourist arrivals (million)
Source: World Tourism Organization (UNWTO)
International Tourist Arrivals, monthly evolution
World (% change)
Source: World Tourism Organization (UNWTO) ©
-15
-10
-5
0
5
10
15
2008 2009 2010 2011 2012 2013*
+2.0% -3.9% +6.5% +4.9% +5.0%+4.0%
International tourism fourth strong year in a row
World Inbound Tourism: International Tourist Arrivals, 2013* (million)
Source: World Tourism Organization (UNWTO) ©
Middle East, 52
mn, 5%
Africa, 56 mn,
5%
Americas, 169
mn, 16%
Asia and the
Pacific, 248 mn,
23%
Europe, 563
mn, 52%
Absolute numbers 2013 by region
International Tourist Arrivals (absolute change 2013, million)
Source: World Tourism Organization (UNWTO) ©
29
14
6
3
0.1
0
5
10
15
20
25
30
35
Europe Asia and the
Pacific
Americas Africa Middle East
Increase 2013 by region
52 million
additional arrivals
International Tourist Arrivals (% change over same period of the previous year)
Source: World Tourism Organization (UNWTO) ©
2
3
8
2
6
9
4
5
4
3
7
5
8
6
-5
4 4
7
6
4
10
4
5
4
1
4
2
6
5
0
4.0
5.0
-6
-4
-2
0
2
4
6
8
10
12
W
orldNorthernEuropeW
esternEurope
Central/EasternEu.
Southern/Mediter.Eu.North-EastAsiaSouth-EastAsia
Oceania
SouthAsiaNorthAmerica
CaribbeanCentralAmericaSouthAmerica
NorthAfrica
SubsaharanAfrica
MiddleEast
12/11 13*/12
2013: South-East Asia, Central and Eastern Europe, Southern
and Mediterranean Europe and North Africa led growth
International Tourism Arrivals and Receipts, World
-6
-5
-4
-3
-2
-1
0
1
2
3
4
5
6
7
8
9
10
11
'90/89
'91/90
'92/91
'93/92
'94/93
'95/94
'96/95
'97/96
'98/97
'99/98
'00/99
'01/00
'02/01
'03/02
'04/03
'05/04
'06/05
'07/06
'08/07
'09/08
'10/09
'11/10
'12/11
'13*/12
%changeoverpreviousyear
International tourist arrivals
International tourism receipts (local currencies, constant prices)
growth in receipts follows growth in arrivals closely
Asian financial
and economic
crisis: receipts
grew slower
11S, SARS,
economic
downturn:
receipts more
affected
‘Great
recession’:
receipts
more
affected
and slower
to recover
Source: World Tourism Organization (UNWTO)
International tourism
receipts 2012:
US$ 1,079 billion
euro 840 billion
(miles de millones)
International Tourism Expenditure
(% change of same period year before, local currencies current prices)
-10
-5
0
5
10
15
20
25
30
35
40
45
China
UnitedStatesGermany
UnitedKingdom
RussianFederationFranceCanada
JapanAustralia
Italy
Singapore
BrazilBelgium
Netherlands
Korea,Republicof
HongKong(China)NorwaySweden
Spain
Switzerland
IndiaMalaysia
Taiwan(pr.ofChina)
2012 2013* ytd
Major outbound markets
Emerging markets remain hot in 2013
B
R
C
Outlook
www.unwto.org/facts
UNWTO Panel of Tourism Experts: World
Better
Equal
Worse
Source: World Tourism Organization (UNWTO) ©
150
144 140 137 132
71
131
139
122 125
138
119
144 140 136
143
98
72
140
127 121
129
25
50
75
100
125
150
175
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Prospects (before)
Evaluation (after)
Confidence upbeat
Source: World Tourism Organization (UNWTO)
International tourist arrivals
6.0 5.7
6.5
2.0
-3.9
6.5
4.9
4.0
5.0
-6
-4
-2
0
2
4
6
8
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
Forecast
2014: 4% to 4.5%
Outlook: World
change(%)
Projection 2014
Actual data
+4.6%
+6.2%
+3.0%
+6.2%
+2.9%
+3.8%
Average
2005-2013
2013
World +5.0% +4% to +4½%
Europe +5.4% +3% to +4%
Asia and the Pacific +6.0% +5% to +6%
Americas +3.6% +3% to +4%
Africa +5.6% +4% to +6%
Middle East +0.3% +0% to +5%
International tourism: projection full year 2014
Source: World Tourism Organization (UNWTO)
International Tourist Arrivals
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
1995 2000 2005 2010 2015 2020 2025 2030
million
Trend 1995-2010
Tourism Towards 2030 projection
Actual 1995-2013*
1.4 bn
1,087 mn
1.8 bn
529 mn
Source: World Tourism Organization (UNWTO)
Actual Trend vs. Tourism Towards 2030 projection
World
Thank you very much
for your attention!
John G.C. Kester
Acting Director,
Tourism Market Trends Programme
World Tourism Organization
(UNWTO)
www.unwto.org