DR. SUNGICK MIN Associate Professor The State University of New York at Fredonia University of Northern Colorado Doctor of Philosophy Degree, Sport Administration (2009) Doctoral Minor, Applied statistics and research methods (2009) Dissertation : An analysis of sport reporters’ perceptions of the effectiveness of sport public relations practitioners’ influence practices in South Korea Florida Marlins (MLB/Miami Marlins) Miami Dolphins (NFL) Miami Heat (NBA) Orange Bowl Committee Dolphins Stadium American Airline Arena World Baseball Classic Ford Championship (PGA) Grand Prix Americas Colorado Rockies Denver Nuggets Colorado Avalanche (NHL) USOC Practical / Research Experience Sports & the Media: cartoon1.jpg radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png What is Mass Media? •“Means of public communication reaching a large audience” –American Heritage Dictionary, 4th ed. •“Newspapers, motion pictures, radio, television, and magazines, all of which have the technical capacity to deliver information to millions of people.” –American Heritage Dictionary of Cultural Literacy, 3rd ed. radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png The purpose of the Media •Primary purpose of the Media • - to transmit information of interest to its • specific target audience •The media business is essential to give the editorial staff the freedom and funding needed to pursue their journalistic responsibilities. • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Mass Media Structures •Print –Newspapers –Magazines •Electronic –Radio –Television •Internet cartoon4.jpg radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Table 13.1 K:\Production - Ancillaries and Multimedia\1-Active\Pedersen-4E\PP-e5109\Tables\tab13_01.jpg radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Positive Effects of Sport Media •Create excitement leading up to sporting events by describing the action during the event. •https://www.youtube.com/watch?v=nySProefTHc&t=7s •Affect the popularity of sport, •Provide free publicity •Present player personalities and build fan allegiance to teams and individual players. •=>To attract an audience and participants • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Negative Effects of Sport Media •Rule Changes – MLB strike zone & DH (Designated Hitter) • •Attendance Declines Due to Televised Sport • •Gambling • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Delivering the announcement •By holding press conferences •https://www.youtube.com/watch?v=vk6jYT7PB0Y •By sending press releases through the mail, via e-mail, or by fax radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Press Conferences •Valid reasons for calling a press conference • - A major change in personnel including • players, coach, owners, or management •**A.J. Burnett press conference** •http://www.youtube.com/watch?v=ucziOp19i7k&feature=PlayList&p=39929FFDD4AAA4B0&playnext=1&playnext _from=PL&index=17 • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Press Conferences • - Scheduling of an important event • - A change in facility location or name • - Introduction of a new or revised product • such as new uniforms or logo • - Presentation or display of award • - Announcement of a new rule or policy • • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png •- Announcement of a major sponsor/ • partnership agreement •- Announcement of an infraction or rule violation •***A-Rod Press Conference*** •http://www.youtube.com/watch?v=kwLszCGc8Vg •http://www.youtube.com/watch?v=FA7ty2LQwc0&feature=fvw Press Conferences radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Press releases •Standard press release criteria • - Double-space content on 8.5-by-11-inch • paper using only one side of each sheet • - Side margins should be 1 inch/bottom 2 • inches • - The supplier’s name, address, and contact • information • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png • - Arrange the material in descending order of • importance • - Include the 5Ws (Who, What, When, Where, • and Why) • - Utilize quotes from key personalities • - Brevity is key; Sentences not exceed 17 words • and paragraphs 2-3 sentences • - Mark the release’s conclusion with a series of • circled “###” or “End” • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Servicing the Media at the Event Site •Media Guides • - Typically developed as a preseason or • pre-event content supply tool • - a team media guide includes basic profiles and • photographs of each player, coach, and • selected members of the administration radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Servicing the Media at the Event Site (Continued) •Accreditation • - Maintaining a safe, exclusive, and professional work • environment for the media and to maintain a • reasonable level of security for the athletes and • others working in nonpublic areas • - includes the design and distribution to authorized • personnel passes that visually identify the • bearers/affiliation and permit them access to • restricted areas • radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Media Center Facilities •Media workroom • - seating with tabletops/multiple power outlets and surge • protectors/telephones/high-speed data lines/workspace • lightning/television monitors/fax machine/rosters and • line-ups/press releases/media guides/ •http://www.youtube.com/watch?v=BYrUZfNbieg radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png • C:\Documents and Settings\Administrator\Desktop\야구장.jpg radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png • C:\Documents and Settings\Administrator\Desktop\IMG_0036.JPG radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png • C:\Documents and Settings\Administrator\Desktop\IMG_0041.JPG radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png images1.jpg images.jpg images2.jpg images3.jpg radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Media Center Facilities •Media Lounge or Hospitality Area •Media relations office • - located within close proximity of the media • workroom • - the office should be staffed at all times radio.gif sports page.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\ZPDSUAPE\MPj04243890000[1].jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj03968940000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\TA4OGO18\MCj04402590000[1].wmf C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\PKBHTSYN\MPj03140860000[1].jpg mags.jpg C:\Users\Heather\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\CIGL03V5\MCj04242400000[1].wmf tv2.png Media Center Facilities •Press conference and interview facilities • - quiet/limited access space • - media seating • - table microphones with flashes for interviewees • - wireless microphones for moderator and • interviewer questions • - camera/photographer riser • - lightning for stage and podium •